With more than 60 days gone by since the lockdown, the roads seem dark, but our fight still rages on; says Enerzal – an Energy drink brand in its latest campaign ‘’Bas thode dino ki baat hai..’’.
Produced & launched by SoCheers Films, this home shot video delves into the uncertainty & battle each human being is possibly facing during this pandemic. With the number of days being extended & not knowing when this ends, it is easy to lose ‘Hope’. Through this campaign, Enerzal aims to give hope & mental strength to everyone to fight the pandemic by social distancing during these hard times.
Speaking on the campaign, Jitendra Hirawat, Creative Director at SoCheers Films says; ‘’With so much chaos all around us due to the pandemic, we wanted to talk about ‘hope’ since that is what keeps all of us sane. We are at a crucial juncture & we can’t give up, and that’s exactly what our video tells you. Through this campaign, we were hoping to pass on the positive vibes to everyone.”
Commenting on the same, Anang Mohan Basu, Marketing Head at Enerzal says; ‘’When the idea was first discussed, we knew we had to do this. These are difficult and unprecedented times – Ab bas thode din aur… It is to give you this message “Dhairya”. Through this campaign, if we were able to instill hope even in one individual, we believe we have succeeded’’.
You can check out the campaign here:
https://www.instagram.com/p/B_zESf0lJbW/
