Following the exciting Men’s and Women’s Ashes series in 2023, ECB and RISE Worldwide join forces to sell exclusive digital and virtual inventory sponsorships in India for upcoming marquee series in England. This partnership showcases RISE’s dedication to innovating virtual sports experiences.
The marquee series under this partnership includes:
- Five ODI & three T20 matches between England and Australia in 2024
- Five Test Matches between India and England in 2025
- Three ODIs and Five T20s between England and India in 2026
This partnership showcases virtual inventory’s potential and uses RISE’s sports presence to engage English cricket fans in the region. Brands can now connect deeply with Indian audiences, enhancing visibility and building meaningful relationships.
Speaking about the partnership Tony Singh, ECB’s Chief Commercial Officer, said, “The market in India presents huge opportunities and we are excited to explore unique digital and virtual sponsorship sales in the country with RISE. By combining our expertise, we are looking forward to unlocking innovative opportunities for brands to interact with India’s passionate cricketing fan base.”
Nikhil Bardia, Head of RISE Worldwide, said, “Given our expertise in enabling strong brand properties through impactful interventions, the growth of digital and virtual inventory is the next step to build more value. We are committed to identifying customized avenues tailored to ECB’s brand partners to engage with their target demographics in India. The association also enables us to push the boundaries of possibility, and deliver unparalleled value to fans and sponsors alike.”
RISE will further support ECB by offering advanced virtual inventory solutions for integrating branded content smoothly into virtual sports environments, appealing to viewers with relevant brands in India.
