Mumbai: Eno, a digestive brand by Haleon (erstwhile GlaxoSmithKline Consumer Healthcare), has launched a chewable antacid, ‘Eno Chewy Bites’ available in two flavours, Tangy Lemon, and Zesty Orange.
The aim is to address the consumer need states of convenience and access.
Eno Chewy Bites the company explains contains natural ingredients, carrying the power of 1000 mg of KhatikaChurna which gets to work on acidity within one minute. ENO Chewy Bites is gentle on the stomach and can be consumed by both adults and children above 12 years of age. It is available in three SKUs- Single’s pillow pouch, pack of 10s and pack of 30s.
Bringing the new product to life Eno Chewy Bites TV, Print and social media communication will be live in channels and publications. The TV ad shows a father and son on a food expedition in a birthday party of a friend – a typical out-of-home food moment, when their enjoyment comes to a sudden halt due to acidity and at that key moment of interruption Eno Chewy Bites comes as a saviour with its anytime and anywhere convenience.
The TVC has been conceptualised by Ogilvy And Mather, India and developed by director Surjo Deb of Ubik films.
Anurita Chopra, head of marketing said, “As a legacy brand in digestive care, ENO recognises the evolving needs and preferences of its consumers. Eno Chewy Bites is a testament to our commitment to innovation and passion for enhancing everyday well-being of its consumers with a more convenient format. Our goal is to bring not just instant relief but also provide a more suitableoption for consumption. With this revolutionary launch, we’re offering a unique and enjoyable way to address acidity, all while reinforcing the trust and reliability that the brand is known for.”
Kishlay Seth, Category Lead—DigestiveHealth, said, “Modern lifestyle has increased out of home and on the go snacking behaviour resulting in an increased incidence of acidity when we are outside. Such situations require a fast action solution which is convenient to carry and consume. New Eno Chewy Bites is tasty, chewable, easy to carry and requires no water, thus offering our consumers the trusted Enorelief anytime, anywhere.”
Ritu Sharda, Chief Creative Officer, Ogilvy India (North) said, “We are a food-loving country. We love to eat kahin bhi kahin bhi.Which also means that acidity can strike kahin bhi kabhi bhi. ENO chewy bites is a great format to keep you ready to enjoy life no matter when acidity strikes. We’ve brought this to life in this new campaign that shows a quick-witted mother emerging as a saviour, armed with the revolutionary Chewy Bites.”
