MUMBAI: ENO, an antacid brand, is celebrating India’s love for cricket and food in its latest campaign with comedian Aakash Gupta. The comedian looks to bring to life fan rivalries and India’s love for food through relatable avatars.
Basking in the recent Champions Trophy triumph, Indians are eagerly looking forward for the next cricketing action, rooting for their teams. The friendly fire of rivalry grows stronger with every match and Indians enjoy matches with two things – friendly banter with the opposing team, and snacks. The campaign aims to remind us that when the game is on and emotions run high – there’s no place for acidity to ruin the fun. Bringing this hilarious scene to life, ENO celebrates non-stop cricket and food, without the worry of acidity.
Aakash Gupta will showcase his comedic flair in multiple avatars, indulging in iconic regional delicacies while ensuring that acidity never interrupts the cricketing excitement.
Bineet Jain, Category Lead, Digestive Health, Haleon India says “For millions of cricket fans, it’s not just a game but a battle of pride, passion and some friendly banter. No matter which side you are on, one thing’s for sure – great cricket is best enjoyed in the cheerful company of friends and family over delicious food that we love to indulge in. In the moments of nail-biting finishes and wholesome entertainment, the last thing we want is for acidity to spoil the fun. ENO understands the joy of these shared moments and wants to ensure that nothing comes between you and the excitement of the game – not even acidity. ENO is here to help you savor every moment, every snack, and every triumph, without interruption.”
Gupta said, “I’m super excited to be teaming up with ENO for this campaign! As a die-hard foodie and cricket fanatic, I live for intense match moments where you get so caught up in the game, you don’t even realize how much you’ve devoured until the acidity hits. That’s when ENO is the ultimate solution for fast and effective relief to go right back to the game without missing a moment. I hope the humorous scenarios we’ve created in this campaign really resonate with audiences, reminding them to keep ENO handy so they can keep the party going, uninterrupted!”
The campaign will be rolled out across digital platforms, including YouTube, Meta, and other social media channels.
Links to the Films:
Chennai versus Mumbai :
Delhi versus Punjab:
Gujarat versus Rajasthan:
Hyderabad versus Lucknow:
Kolkata versus Bangalore:
