Mumbai: Enormous Brands, an innovative full-service advertising agencies, has appointed Joy Chauhan as its new Fractional Chief Marketing Officer (CMO). This move reflects Enormous’ commitment to evolving beyond creative solutions and expanding its strategic offerings to better meet the growing business needs of its clients.
Chauhan, a seasoned leader with over 25 years of experience in the advertising industry, joins Enormous from JWT (now VML) where he served as Managing Partner (North) and Chief Client Officer. During his tenure, he led the North India office’s work for global and Indian brands such as PepsiCo, Nestle, GSK, Hero MotoCorp, Honda Motors, Apollo Tyres, Indigo Airlines, Vivo, and The Times of India. His leadership extended to roles as Head of JWT’s Sri Lanka operations and South India offices. Chauhan has also worked at McCann and Grey Worldwide, bringing a wealth of experience in driving impactful client strategies across industries as diverse as automobiles, FMCG, and technology.
In his new role, Chauhan will lead the agency’s strategic growth efforts, focusing on steering brands through the complexities of the modern marketing landscape. His vast experience enables him to provide clients with comprehensive marketing solutions that span far beyond traditional creative campaigns. Chauhan’s expertise will be central to Enormous’ vision of becoming a trusted partner for clients seeking a full-stack approach to business growth and brand management.
Ashish Khazanchi, Managing Partner at Enormous, expressed excitement over the appointment: “The landscape of brand-building has become increasingly fragmented, and brands today require much more than creative brilliance—they need a holistic strategy for growth. Joy’s vast experience brings a whole new dimension to our offerings, helping us provide our clients with breakthrough strategies that drive sustained success in an ever-evolving marketplace.”
Joy Chauhan shared his thoughts on joining the agency: “After spending over two decades with global networks, I was eager to be part of an independent set-up. Enormous is one of India’s top agencies, and there’s no better time for independent agencies to shine. The agency’s creative prowess speaks for itself, and I am excited to contribute to its next phase of growth as we scale up and explore new opportunities for our clients.”
Chauhan’s appointment comes at a pivotal time for Enormous, as the agency celebrates its 11th anniversary of creative achievements. With a proven track record of delivering award-winning work for brands such as Reliance General, Jaquar, Zomato, and Hero FinCorp, Enormous is now poised to take its client impact to the next level with a renewed focus on strategy, growth, and business transformation.
