Mumbai: The Entertainer’s Cricket League (ECL), a social media celebrity based cricketing league said that it expects to generate revenue of over Rs. 20 crores in the first season. League founders, Anil Kumar and Himanshu Chandnani have rounded up captains including Abhishek Malhan, Sonu Sharma, Elvish Yadav, Harsh Beniwal, Munawar Faruqui and Anurag Dwivedi who will pick their own team to compete in this T10 cricket league.
ECL is currently in the process of finalising broadcasting rights. It targets viewership reach of 100 crore. The league is expected to be played in the latter half of the year.
“The Entertainer’s Cricket League presents a unique opportunity for corporates and brands as it opens them up to the world of Influencer marketing, the fastest growing vertical in the marketing industry. Not only does this give them direct access to an individual team’s 15 social media celebrities but also broader access to the wider pool of talent that they can associate with. It’s simple, this is a one stop solution for any brand because they will have 150 creators under the same roof at the same time,” said Himanshu Chandnani, founder, Entertainer’s Cricket League.
The creators will each lead one of the six franchises with each team further picking in the form of the draft from a pool of 250 social media celebrities. Out of them 96 social media celebrities will make the final cut. These will include creators across multiple industries such as technology, finance, infotainment, education, motivation and self-help, entertainment including vloggers, gaming, fashion and lifestyle from India. The Entertainer’s Cricket League will turn out to be an ultimate experience for content lover’s across the country.
“We are excited to be a part of this huge amalgamation between cricket and culture and are backing our initial aim of building an inclusive community for all kinds of social media celebrities. We look forward to the first step in what will definitely prove to be a legacy league in India and revolutionize the way brands and corporations can optimize their marketing strategies. With the launch of the ECL, we aim to make the community of social media celebrities more accessible for corporations and on the flipside also give smaller celebrities creative and monetary opportunities,” said Anil Kumar, founder, Entertainer’s Cricket League.
