According to TAM AdEx-Cross Media Report for Entertainment Zone-Amusement Park category during Jan-Jun’23, Radio witnessed the highest share of ad volumes followed by Print and TV with 73pc, 13pc and 1pc growth respectively. Digital observed degrowth in advertising shares by 54pc.
In the media-wise contribution of ad insertions for the said category, Radio occupied the highest share of 83pc of the advertising pie, followed by TV and Print with 16pc and 1pc shares respectively during Jan-June’23.
TV, Print & Radio had the highest share of ad insertions, 44pc, 31pc and 42pc respectively in May’23. Digital witnessed the highest share of 40pc of ad impressions during Apr’23.
The top 10 Advertisers in TV together added 93pc share of ad volumes and 45pc share of ad space in Print during Jan-June’23. Wonder La Holidays was the only Advertiser common between TV, Print and Radio in the Top 10 list with 4pc share of advertising on TV, 8pc on Print and 6pc on Radio. LA Group retained its first position on TV and Blue World Theme Park Kanpur entered the Top 10 list and secured first position on Print medium during Jan-June’23 compared to Jan-June’22.
On Radio, the top 10 advertisers together had 53pc share of ad volumes and Digital had 92pc share of ad impressions during Jan-June’23. International Recreation Parks ascended to first position on Radio and Pan India Paryatan ascended to first position on Digital during Jan-June’23 compared to Jan-June’22.
Among the Top 10 Brands, Wonder La The Amusement Park was the only common brand present in TV, Print and Radio with 4pc, 8pc, and 6pc share of advertising respectively during Jan-June’23. VGP Marine Kingdom, Shankus Water Park and Resort & Wonder La The Amusement Park were the common brands between TV and Print medium. The common brands together added 19pc share of ad volumes on TV and 15pc ad space on Print. Black Thunder retained its first position on TV and Blue World Theme Park Kanpur entered the list of top 10 brands and secured first position on Print medium in Jan-June’23 compared to Jan-June’22.
The Top 10 brands together added 53pc share of ad volumes on Radio and 88pc share of ad impressions on Digital in Jan-June’23. Worlds of Wonder ascended to first position on Radio Medium with 11pc share of ad volumes and Water Kingdom entered the Top 10 list of brands and secured first position with 25pc share of ad impressions on Digital medium during Jan-June’23 compared to Jan-June’22.
Top 3 program genres together contributed 73pc share of ad volumes in Entertainment Zones-Amusement Parks category during Jan-June’23. News Bulletin retained its first position and Cartoons/Animations ascended to second position during Jan-June’23 compared to Jan-June’22.
Advertising Promotions in Print showed 71pc of the ads were solely of Brand Promotion and 27pc were through Sales Promotion in Jan-June’23. Among Sales Promotions, 76pc of the ads were publicized using Discount Promotion and 9pc with Add On Promotion.
In the Zone-wise advertising share, North zone was the leading territory in Print medium with 38pc share of ad space in Entertainment Zones-Amusement Parks category during Jan-June’23. Lucknow and Mumbai were the top 2 cities in Pan India where maximum ads of the said category were published.
In the State-wise share of Entertainment Zones-Amusement Parks advertising on Radio, Maharashtra, Delhi and Uttar Pradesh were the top 3 states during Jan-June’23 and together they added 57pc share of ad volumes.
Transaction Methods of Digital Advertising showed Programmatic transaction occupied 51pc share followed by Ad Network and Programmatic Direct with 34pc and 9pc shares respectively in Jan-June’23.
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