MUMBAI: Hindi-centric infotainment network Epic Channel is celebrating its 10th anniversary.
It was launched on 19 November, 2014. It says that it focussed on the heritage of the country , from mythology and spirituality to gastronomy, wildlife, military history, technology, and stories of extraordinary individuals. Its philosophy is ‘Soch Se Aage’ (Beyond Imagination).
Epic Channel has launched a digital campaign titled ‘Soch Se Aage: Celebrating 10 Years of Epic’ .
The campaign celebrates the channel with a series of interactive activities. The channel invited audiences to share their own personal ‘Soch Se Aage’ stories, spotlighting narratives of overcoming challenges, breaking barriers, and achieving extraordinary things, reinforcing the idea that great stories can come from anyone, anywhere.
Among the highlights was the release of a 10 Years of Epic promo video, which showcases the channel’s journey over the past decade.
The channel has shows like ‘Lost Recipes’, ‘Regiment Diaries’ and ‘Epic Digital Originals’ among others and has also associated with names such as Naseeruddin Shah, Chef Ranveer Brar, Huma Qureshi, Vani Kapoor and Fatima Sana Shaikh.
Aditya Pittie, MD, IN10 Media Network said, “As we celebrate 10 years of EPIC Channel, we look back with immense pride at the incredible journey we’ve had in reshaping the content narrative in India. From our very first day, our commitment to delivering visionary and culturally rich content has resonated with audiences across generations. The ‘Soch Se Aage’ campaign embodies our belief in pushing creative boundaries and inviting our viewers to dream bigger, think further, and achieve the extraordinary. We are excited for the years ahead and the new stories we will continue to tell.”
The channel said that all this has been possible due to the support of industrialist Anand Mahindra.
