Mumbai: Equentis Wealth Advisory, an equity advisory firm, has launched a bold, awareness-led campaign urging investors to rethink how they approach the stock market. Titled “Don’t Invest in the Stock Market”, the campaign delivers a sharp message: don’t invest—unless it’s through a registered advisor.
This provocative, multi-platform campaign challenges common investment behaviours and aims to disrupt the status quo. Despite over 150 years of stock market history, fewer than 8% of Indians invest in equities. The campaign isn’t anti-investment—it’s anti-ignorance. It seeks to confront the widespread practice of following unverified advice from social media influencers, unregulated Telegram groups, and churn-driven brokerages, which often results in misinformed decisions and lost opportunities.
“At a time when India’s financial story is being celebrated globally, it’s shocking how little of the population is participating in the wealth-creation opportunity that equities provide. This campaign isn’t anti-equity. It’s anti-ignorance,” said Alok Arya, Chief Marketing Officer, Equentis Wealth Advisory.
“Many investors treat the stock market like a betting ground, acting on adrenaline, peer tips, Telegram groups, or broker suggestions, resulting in losses, a lack of trust, and missed long-term opportunities. We want this campaign to serve as a wake-up call. If you’re not investing through someone who is a SEBI-registered, regulated, and answerable, you’re not investing. You’re just hoping to get lucky.”
Backed by the hashtag #AdvisorZarooriHai, the campaign sets out to create a culture of informed investing in India, encouraging retail investors to seek out registered, professional advice. It reinforces the need for trusted guidance in a financial ecosystem increasingly dominated by noise, hype, and misinformation.
Launched across digital platforms, the campaign was conceptualized and executed entirely in-house by Equentis, underscoring the brand’s commitment to purpose-driven narratives and bold, insight-led storytelling.
“Through #AdvisorZarooriHai, we’re not just challenging the status quo; we are taking a bold step to define, establish, and lead the equity advisory category in India,” added Arya.
As India advances towards a $5 trillion economy and broader financial inclusion, Equentis’ message is clear: wealth creation is a right, but it must be approached the right way—with knowledge, responsibility, and the guidance of a SEBI-registered advisor.
