Mumbai: Equitas Small Finance Bank has renewed its partnership with Chennai Super Kings (CSK) and Gujarat Titans (GT) as their Official Banking Partner for the 2025 T20 League. This marks a six-year partnership with CSK and a three-year association with GT, reinforcing the bank’s commitment to excellence, resilience, and community empowerment through its ‘Bank Behind Champions’ campaign.
Equitas will feature prominently on the lead helmet of CSK and the back of the helmet of GT, further solidifying its association with two of the league’s most celebrated teams.
Speaking on the partnership, Mr. Vignesh Murali, Senior Vice President & Head – Marketing, Brand & Corporate Communications, Equitas SFB, said, “We are thrilled to strengthen our association with two of the most successful T20 League franchises. At Equitas, we believe that every individual is a champion in their own right, striving to achieve their dreams. Both teams resonate deeply with our brand ethos of dedication, resilience, and excellence. Through our ‘Bank Behind Champions’ campaign, we reaffirm our commitment to empower our customers with innovative financial solutions, seamless digital banking experiences, and unwavering support. This season, as CSK and GT take to the field, we stand proudly behind them and the millions of customers who trust us on their journey toward financial success.”
The ‘Bank Behind Champions’ campaign aims to integrate innovative banking services with the excitement of cricket, connecting business owners, salaried individuals, and beneficiaries of the bank’s CSR programs to financial solutions that drive success. The campaign will include:
- Outdoor advertising and localized activations in Chennai and Gujarat
- Awareness programs focused on CASA and loan products
- Seamless access to digital banking solutions through DIY banking experiences
As Equitas Small Finance Bank strengthens its presence in the digital banking space, this partnership with CSK and GT ensures that it remains a trusted financial partner for millions of Indians while celebrating the spirit of champions on and off the field.
