Mumbai: Eshtory has officially launched its flagship brand campaign — #NotSorryForBeingOriginal — underscoring its commitment to 100% original audio storytelling with no remakes or dubbed content.
Backed by OrangeGlobal Stories Pvt. Ltd., Eshtory launched in March 2025 with a clear mission: to elevate originality as the cornerstone of modern audio entertainment. In a market brimming with recycled narratives, Eshtory stands apart by delivering fiction-first, audio-native content that’s built from the ground up. From thrillers and romance to slice-of-life and fantasy, every story is tailored to India’s mobile-first generation seeking emotionally resonant and creatively rich audio experiences.
“With Eshtory, we set out to create more than a platform — we’re building a movement that puts creativity first,” said Inu Majumdar, Chairperson of OrangeGlobal Stories and CEO of Radio Orange. “In an era dominated by shortcuts and remakes, originality is a brave choice. #NotSorryForBeingOriginal is our call to every storyteller who wants to break free from convention and every listener who seeks something real, powerful, and unforgettable.”
In just two months, Eshtory has crossed 2 lakh downloads, reflecting the growing appetite for fresh, fiction-only audio content. With over 30,000 minutes of original Hindi-first content, the platform is emerging as a cultural force — reshaping how stories are told and heard across India.
“At Eshtory, we’re not remixing what already exists — we’re building fresh worlds for the ear,” said Harrish M. Bhatia, Co-Founder of OrangeGlobal Stories. “#NotSorryForBeingOriginal isn’t just a campaign, it’s the foundation of everything we create and the early response has been incredible.”
“We believe originality deserves a spotlight — and a stage,” added Viplove Gupte, Co-Founder. “In a world increasingly dominated by recycled narratives, we take pride in offering something truly unique — stories that break the mould and resonate with authenticity.”
“With Eshtory, we saw an opportunity to reimagine audio storytelling from the ground up,” said Nilesh Kadam, Co-Founder. “The #NotSorryForBeingOriginal campaign reflects our belief that creators should be empowered to tell bold, fresh, and unfiltered stories — the kind that stay with listeners long after the story ends.”
To drive further growth, OrangeGlobal Stories has committed a $36 million investment over the next three years into Eshtory’s marketing, brand expansion, digital infrastructure, and creator ecosystem.
