Mumbai: EssenceMediacom, GroupM’s newest media agency, has appointed Vivek Das as the new Managing Partner and MFG (Google) Lead for India and Southeast Asia.
Vivek is set to drive Google’s growth journey out of EssenceMediacom’s Delhi office.
Vivek, an experienced professional in digital and integrated marketing for over 21 years, succeeded Vinish Mathews at Mindshare. Prior roles at WPP and Omnicom included handling major clients like Airtel, Nokia, Ford, Disney Star, PepsiCo, and Hindustan Unilever. Notably, in his last position at GroupM’s Mindshare, he oversaw consulting, data, analytics, and technology functions, earning significant recognition.
Aside from his accomplishments, he mentors founders and promotes DEI.
Navin Khemka, CEO of EssenceMediacom – South Asia said, “Vivek joins us at a very interesting time when we are going through a transformative journey with Google in India. We’re certain that the wealth of experience he brings will help deliver exceptional breakthroughs and accelerate the pace of growth for continued success. I would also like to thank Vinish for his excellent performance and wish him all the best in his new role.”
Vivek Das, Managing Partner, MFG (Google) Lead – India & South-East Asia expressed, “Given my passion for outcome-focused marketing transformation, I am thrilled to be a part of EssenceMediacom and for the opportunity to partner with Google in their journey. It is also an exciting time to be doing this with the rapid evolution of marketing at the confluence of culture and technology. With a strong team in place, I am looking forward to driving breakthrough work that delivers strong business outcomes.”
