Mumbai: Estée Lauder has launched its latest campaign, “Night Done Right”, a celebration of the transformative power of nighttime skincare. Highlighting the science of overnight skin restoration, the campaign features three inspiring women—Karisma Kapoor, Princess Gauravi Kumari, and Masoom Minawala—who embody the timeless appeal of self-care across generations.
With decades of expertise in nighttime skincare, Estée Lauder’s philosophy is simple: your nighttime routine isn’t just about rest—it’s about renewal. Studies show that poor sleep accelerates visible signs of aging, including fine lines, dehydration, and loss of skin elasticity. With Estée Lauder’s science-backed products, women can wake up to visibly rejuvenated, hydrated, and radiant skin.
Estée Lauder’s hero products are designed to enhance overnight skin repair, ensuring every woman can wake up to a fresh, youthful glow:
- Advanced Night Repair Eye Gel Crème – Clinically proven to brighten dark circles in just two weeks, while deeply hydrating and reducing puffiness.
- Advanced Night Repair Serum – A cult-favorite powered by Tripeptide-32, working overnight to smooth, brighten, and reduce fine lines for a youthful radiance.
- NEW Revitalizing Supreme+ Night Power Bounce Crème – Enriched with CollaNight-8™ technology, this ultra-nourishing cream boosts skin’s bounce in just four hours and visibly reduces fine lines overnight.
Karisma Kapoor, Bollywood icon and advocate for timeless beauty, reflects on her personal skincare journey, “As someone who has always believed in the power of self-care, I’ve always believed that beauty is more than just what you apply—it’s about consistency and mindful rituals. Estée Lauder’s ‘Night Done Right’ campaign reminds women of every generation to own their nighttime routine. For me, the Advanced Night Repair Serum is more than a product—it’s a trusted companion that rejuvenates my skin while I rest.”
Princess Gauravi Kumari, a modern royal rooted in tradition, emphasizes self-care as a heritage-driven ritual, “Growing up, I have always believed in the power of rituals. Nighttime skincare, to me, is one such ritual—a moment of reflection and care that connects my well-being with a sense of heritage. Partnering with Estée Lauder for the ‘Night Done Right’ campaign is truly meaningful, as it brings together science, luxury, and self-care in a way that resonates deeply with me.”
Masoom Minawala, a global entrepreneur and digital influencer, champions balance and efficiency in beauty, “As someone who’s constantly on the move, I know how essential it is to have a consistent routine that supports my lifestyle. Estée Lauder’s products make it easy to create a ritual that not only delivers visible results but also feels indulgent. I’m excited to represent a campaign that speaks to every woman’s need for balance, care, and confidence.”
Shagun Singh, Brand Director, Estée Lauder India, highlights the brand’s continued investment in transformative nighttime skincare, “At Estée Lauder, we’ve always believed that effective skincare starts at night. Over the years we have innovated and designed routines that enable effective, overnight restoration of the skin. With our new campaign we once again spotlight the power of expert nighttime rituals—backed by science and innovation—to help skin recover, repair and rejuvenate and look its best by morning.”
