New Delhi: Ethane Web Technologies, a well-established player in the digital marketing space, has announced the launch of PR Companion, a dedicated, all-in-one public relations platform designed to address the evolving communication needs of modern brands.
Positioned as a comprehensive hub for public relations services, PR Companion integrates traditional media relations with contemporary digital storytelling to help brands build meaningful connections and drive measurable impact. The platform offers a detailed view of Ethane Web Technologies’ strategic, data-driven approach to PR, focusing on long-term brand perception rather than short-term visibility.
Recognising that effective public relations is about creating sustained influence, PR Companion leverages analytics-backed strategies to help brands define sharper narratives, strengthen credibility, and achieve tangible business outcomes across channels.
Commenting on the launch, Lalit Sharma, Founder and CEO of Ethane Web Technologies and Ranking By SEO, said, “We’ve developed PR Companion with a simple yet powerful belief: that every brand has a story to tell, and the right way narrative can spark movements, shape perceptions, and drive positive business results.”
Highlighting the future-ready nature of the platform, Sharma added, “Our full-fledged website will reflect our strong commitment to offering cutting-edge PR solutions that go beyond traditional methods. We’re not just keeping up with the time. Our site is built for what’s next – AI-driven insights, captivating storytelling, seamless integration across every digital channel, and what not. We’re redefining PR for the future – where data will meet creativity and every brand narrative will be powered by advanced technology.”
PR Companion offers a wide range of services, including crisis communication support, digital storytelling, media relations, strategic communication planning, and press release creation and distribution. The platform is designed to support brands at every stage of their PR journey, from reputation management to sustained brand-building.
Backed by over 15 years of industry experience and a portfolio of thousands of brands served, Ethane Web Technologies aims to position PR Companion as a central destination for organisations seeking modern, technology-led PR solutions.
The newly launched platform will function as a comprehensive resource for brands to explore contemporary PR services and understand how integrated communication strategies can elevate visibility, trust, and engagement in a competitive digital environment.
