Mumbai: Amandeep Singh, a seasoned marketing leader with extensive experience in the Asia-Pacific region, has partnered with entrepreneur Karan Lekhi to launch Qbootr, a modern marketing agency aimed at empowering brands across Bharat’s tier-1, tier-2, and rural cities. This initiative follows Singh’s recent departure from VML India, where he held the position of Senior Vice President – Client Solutions and Integration, having joined the agency in 2017 as Business Director and later leading efforts in VMLY&R’s Southeast Asia offices.
Bridging Local Insights with Global Expertise
With a vision to transform brand engagement in Bharat’s high-growth markets, Singh and Lekhi combine their unique experiences and deep-rooted insights. “After years of delivering solutions in metro and global markets, I recognized a unique opportunity to bring a fresh approach to Bharat—one that respects local nuances while embracing digital innovation,” Singh remarked. Originally from Sriganganagar, Rajasthan, Singh is acutely aware of the opportunities and challenges present in Bharat’s evolving consumer landscape.
Karan Lekhi, co-founder of Qbootr, brings significant entrepreneurial experience from Bharat’s growth markets. A native of Ludhiana, Punjab, and currently based in Pune, Lekhi successfully founded BriOT, a company specializing in IoT and technology solutions for industrial applications. His background provides invaluable insights into the driving forces behind Bharat’s markets. “Together with Amandeep, we’re creating a truly unique agency,” Lekhi stated. “We’re combining practical, grounded insights with global best practices to empower brands across Bharat.”
A New Paradigm for Brand Engagement
Qbootr aims to be the go-to partner for brands looking to make a meaningful impact beyond India’s metropolitan hubs. The agency’s strategic focus is on integrating local insights with top-tier digital expertise, offering a comprehensive range of services, including brand campaigns, content creation, performance marketing, and more. “In a landscape where brands can easily become overwhelmed by industry jargon and fragmented services, Qbootr simplifies the path to growth for businesses in Bharat,” Singh added.
