New Delhi: Extramarks, India’s most trusted EdTech giant, has appointed Value 360 Communications as its brand PR & communications partner. The agency assumed the brand mandate on December 1st, 2021. It includes overall strategic communication support for brand building, awareness campaigns, marketing partnerships, product launches, events, and other PR first activities. The account will be managed by the agency’s New Delhi headquarters.
Extramarks conducted an extensive and in-depth reviewing process before finalizing its mandate with Value 360 Communications. The decision is attributed to the agency’s demonstrated experience working with education and start-up clients. And their ability to deliver the brand vision and purpose through innovative campaigns. The agency caters to several marquee clients such as MG Motor India, Cleartrip, Indian Angel Network, TCL, Oriflame, Droom, Zoomcar, Quick Heal, and many more.
Arpit Agarwal, VP – Marketing, Extramarks, said, “Through our association with Value 360 communications, we want to leverage the agency’s long-standing experience to develop a stronger image of Extramarks as a ‘Complete Learning Solutions’ provider. We are confident of the team and its abilities to help us communicate our brand vision and purpose effectively.”
Speaking on the win, Kunal Kishore, Founder, and Director, Value 360 Communications, said, “We are thrilled that an industry leader and a gamechanger in the digital learning space has chosen us to lead their brand communication and public relations strategy. We look forward to devising and executing impactful campaigns to strengthen the brand’s recognition and solidify its stance as a trusted leader in the ed-tech space.”
With a rich heritage of more than 12 years, Extramarks is a new-age education technology company that focuses on Pre-school, K-12, and Test Prep segments and provides 360-degree digital learning solutions to schools and students. Owing to its vast network of 9+ million learners and experienced in-house academicians, Extramarks has deeply made its presence felt across not just India but in regions such as the Middle East, South Africa, and Indonesia as well.
Value 360 Communications has carved a unique niche in the Indian PR and communications landscape and has recently expanded its footprints to Singapore. The firm has won several accolades and was named Agency of the Year at the PR Awards India 2020. With a 250+-strong team of experienced PR professionals, the agency currently manages a portfolio of nearly 200 brands in multiple sectors such as entertainment, lifestyle, logistics, fintech, education, travel and hospitality, mobility, etc. Value 360 Communications is headquartered in New Delhi and has key regional centers in Bengaluru, Mumbai, Pune, Hyderabad, Chennai, and Chandigarh.
