MUMBAI: Faasos, the flagship brand of Rebel Foods, an internet restaurant company, introduces the Ganji Chudail (Bald Witch) as the unexpected hero of the wrap world! Ganji Chudail becomes the unlikely face of a showdown between traditional burgers and Faasos’ innovative Burger Wraps. The campaign looks to humorously capture how burgers cause a mess, but the Faasos Burger Wrap swoops in as a neat, convenient alternative.
The storyline follows Ganji Chudail crashing a burger party where fast-food characters – the King, the Clown, and the Colonel – are enjoying their messy burgers. But when she asks for a bite, they ignore her, only for their burgers to wreak havoc – creating a huge mess! In contrast, the Ganji Chudail, unfazed and sly, brings out her Faasos Burger Wrap and enjoys it with ease. As the fast-food icons look on in envy, she eventually shares the wrap with them, proving Faasos’ burger innovation as the true winner!
This campaign is part of Faasos’ effort to challenge traditional burgers by highlighting the convenience and mess-free experience of their Burger Wraps. The message targets anyone who’s struggled with messy burgers can relate to explains the company.
