Voiro derives its name from the French word ‘Voir’ which means to see & understand. With the plethora of data that is collected every minute from various avenues, Voiro’s technology helps content companies and publishers analyze revenue and have a single view of their revenue horizon. Voiro is a category-creating data Technology Company bringing automation & intelligence to leading media organizations across the world. They engineer inventive products to track reports and translate all data that contributes to revenue. They help accelerate every media company to be data first.
Kavita Shenoy, Founder, and CEO of Viro in conversation with Medianews4U she speaks on the effects of the Pandemic, growth, and funding during this period…
What are the key changes triggered by the pandemic within the industry?
2020 has been the year that challenged all brands beyond our wildest imagination. Facing these challenges head-on, thinking on our feet, and pivoting our carefully laid plans is the only way forward. The pandemic has been a catalyst for all companies to reflect on future goals and plans. The pandemic has triggered the convergence of media and entertainment and seen paradigm shifts in content consumption. The example of Slack being bought by Salesforce and of OTT, Ecommerce & gaming companies growing exponentially are all trends that point to companies fast-tracking growth strategies that they had to sacrifice in 2020.
How did you ensure that Voiro’s growth wasn’t hindered by the pandemic?
There is no shying away from the fact that a company’s survival depends on the acquisition – of customers (domestic & international), partners, technology, investors, mentors, intellectual property, and talent. Having signed our first eCommerce player, our first SMB & our first international customer, we are poised for growth in 2021. We also got Mela Ventures and 1Crowd to invest in Voiro recently which will help us take the company to new heights in terms of clients as well as technology.
For Voiro what is that one objective or ideology that connects all stakeholders and ensures collective growth?
Jeff Bezos said it best – “Your brand is what other people say about you when you’re not in the room.” Having faith in your customer and the service experiences you create for them is what will breathe life into the success of your brand and as a result, the memorability and growth of your company – they are as inextricably intertwined as media and technology.
The human factor of a brand has emerged as a frontrunner – nostalgia, the desire for safety, and trust are brand values that are resonating with customers. As a company, we believe that perception hinges around DSP – design, stories & people. We want to create memorable experiences around this theme – of intuitive engineering and stellar product design, of the people who use our product and the people who build it, and of the contextual intersection of the content and advertising ecosystem, of audience intelligence and the impact of technology at scale.
Voiro 0% customer churn rate. How do you ensure that Voiro remains the preferred choice of your clients?
Dr. Maya Angelou wrote: “People will soon forget what you said. They will NEVER forget how you made them feel.” Customer centricity is integral to growth. Turning a one-time customer into a consumer of your product is where the magic lies. The truth is there will always be problems and mistakes made in a long-term relationship between products and people – the approach to problem-solving is far greater than the problem itself. As long as there is transparent communication, integrity, and ownership, we strongly believe there is nothing that cannot be solved – these values are what we will always stand by as a company and are our unwavering offering.
With the work from a home culture still prevailing, how will you ensure your brand’s growth?
Media companies exist and thrive on the back of an elegant business model – create content, license and distribute it, attract consumers, and monetize the consumption of content with subscription and advertising. However, we quickly realize that each of these activities has spawned entire industries of their own and have achieved a level of sophistication that only technology can enable. This WFH model is here to stay. With it comes the need for digital transformation, workflow automation and change management that is essential for survival within this complex remote way of doing business. The brands that win will be those who drive growth in this new environment – using a combination of technology and data to drive revenue growth. With our roadmap making deeper inroads into insights, predictive capabilities, programmatic and addressable TV, our growth focus is for content-led companies looking to unlock insights and unleash exponential growth by putting data and technology at the forefront of all their strategies.
Tell us how did you manage to overcome the challenging times brought upon by the pandemic and manage to get investors on board?
The pandemic did pose new challenges in front of us, ones we had never expected but we navigated our way through it and ensured that we are providing the same level of service to our clients and job satisfaction to our employees if not better. We’ve been working on our products and have some amazing things planned. The investors recognized our potential and connected with our vision and that’s how it all worked out. With the new investment, we will have the funds at our disposal and our investors’ expertise to help us put our plans and dreams for Voiro into action.
What are Voiro’s future plans post the investment?
We have always wanted to be the go-to choice for businesses worldwide for revenue management and ad monetization solutions. In the future, we plan to expand our reach across borders and develop top-notch innovative products. The funding will play an integral role in actualizing these plans.