Mumbai : HalaPlay, a popular fantasy sports platform, has appointed L&K Saatchi & Saatchi to handle their creative duties.
HalaPlay wanted to specifically promote their fantasy cricket platform with cricket season underway in addition to the huge winnings. With brand ambassadors Hardik and Krunal Pandya, the agency rolled out a campaign that played on the importance of the ‘Bro Code’ and how this so-called sacred code can be broken when HalaPlay’s huge winnings are at stake.
With fun digital films and a high decibel media campaign on Facebook and Hotstar, the brand managed to kick off with a bang!
Commenting on the campaign and the agency appointment, Prateek Anand, Co-Founder, HalaPlay added that, “Fantasy Sports has become a way of life for many Indians, which is where we see our exponential growth come from. At a product level, our attempt has been to put the power in the hands of our player community and create a feeling of collectivism, hence the introduction of a strong product hook, like the no platform fee for games between friends/brothers.
L&K Saatchi & Saatchi helped us fuel the momentum further during the prime cricketing season by creating our first campaign, leveraging Hardik and Krunal Pandya’s cricketing skills and their mischievous brotherly chemistry.”
Anil Nair – CEO & Managing Partner at L&K Saatchi & Saatchi says, “In a cricket-crazy country like ours, everybody has their eyes and ears glued to their phones for the next 3 months. With an opportunity like this, our campaign aims to make a mark in their minds and engage in a way that easily resonates with them.”
Manish Agarwal, Chief Executive Officer, Nazara Technologies Ltd. says, “We at Nazara, were looking for creative partners who can match the passion of HalaPlay founders to build a lasting legacy in the shortest possible time. The team at L&K Saatchi & Saatchi has been more than an equal match to the challenges thrown at them. This is a fantastic start to a long journey which all the teams have embarked upon and we are confident of establishing HalaPlay as a very strong consumer brand.”
‘Bro Code’ campaign:
