Mumbai: Farmley has launched its new ‘Daily Fuel’ campaign, a gamified, influencer-led digital initiative aimed at making healthy eating more engaging, consistent, and rewarding for consumers.
Built around a 30-day “bingo” challenge, the campaign promotes Farmley’s Daily Fuel Box as a daily companion for nutritious living. By turning mindful eating into an interactive experience, the brand seeks to address one of the biggest barriers to healthy habits—consistency.
At the core of the initiative is a strong user-generated content (UGC) strategy, encouraging participants to create and share 30 unique recipe reels using ingredients from the Daily Fuel Box, including nuts, seeds, and curated mixes. The format is designed to drive repeat usage while showcasing the versatility of the product in everyday diets.
The campaign is anchored by Gurkirat Singh, who is among the first creators to take on the challenge. As more influencers join the movement, the brand aims to build a momentum-led content ecosystem that inspires consumers to experiment and share their own interpretations of healthy snacking.
Commenting on the strategic intent behind the campaign, Aman Gupta, Head of Marketing, Farmley, said, “At Farmley, we believe that the biggest hurdle to healthy eating isn’t a lack of intent, but a lack of variety and consistency. With the Daily Fuel Challenge, we are moving beyond traditional advertising to build a participatory ecosystem. By gamifying the experience, we are empowering our community to become creators, proving that with the right ‘fuel,’ maintaining a healthy lifestyle can be as exciting as it is rewarding.”
The campaign is currently live across Instagram and other digital platforms and will run until April 30, 2026, with winners to be announced on May 5. Timed alongside the ongoing Indian Premier League season, the initiative positions the Daily Fuel Box as a healthier alternative for consumers during extended screen-time and snacking occasions.
With ‘Daily Fuel’, Farmley continues to tap into the intersection of content, community, and commerce, leveraging gamification and creator-led storytelling to drive deeper consumer engagement in the growing healthy snacking category.
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