Mumbai: Fashion Entrepreneur Fund (FEF) has appointed Rohit Dhar as its Chief Business Officer (CBO), strengthening its leadership team as it scales operations following the success of its flagship show Pitch to Get Rich on JioHotstar.
The show’s debut season witnessed investments worth ₹40 crore, positioning FEF as a key enabler in India’s evolving fashion and lifestyle startup ecosystem. With this momentum, the organisation is now focused on building a stronger business and distribution framework to support emerging entrepreneurs.
Rohit Dhar brings over two decades of cross-industry experience, having worked with leading organisations such as The Times of India Group and DNA Newspaper. His expertise spans revenue strategy, business development, and market expansion across sectors including media, banking, FMCG, insurance, and real estate.
Sanjay Nigam, Founder of FEF, said, “At FEF, our vision has always been to institutionalise funding and structured mentorship for fashion and lifestyle entrepreneurs. Pitch to Get Rich is more than just a show—it is an ecosystem enabler. Bringing Rohit Dhar on board strengthens our mission of building the distribution architecture India needs to make its fashion industry globally investable. His experience will be crucial as we scale the platform further.”
Commenting on his new role, Rohit Dhar said, “I am excited to join FEF at a transformative moment for India’s startup ecosystem. Having spent over two decades driving revenue growth and building media IPs, I see tremendous potential to bridge the gap between creative brilliance and commercial scalability. My focus will be on driving strategic growth, strengthening the business ecosystem, and building a robust, scalable foundation for the company.”
The appointment comes at a pivotal time for FEF, which has onboarded a prominent lineup of mentors and investors including Akshay Kumar, Karan Johar, Ravi Jaipuria, Naveen Jindal, Vinod Dugar, Vagish Pathak, and Gaurav Dalmia. The platform continues to bridge the gap between creative talent and commercial viability within the fashion industry.
