Father’s Day, celebrated globally to honor the remarkable contributions of fathers and father figures, has evolved into a significant cultural event. This special day not only acknowledges the love, sacrifices, and guidance of fathers but also provides an opportunity for brands to engage with their audiences in meaningful ways. In 2024, brands are pulling out all the stops to celebrate Father’s Day, launching creative campaigns that resonate deeply with consumers. From heartfelt advertisements that capture the essence of fatherhood to innovative promotions that offer unique experiences, these campaigns are designed to celebrate and honor fathers in diverse and impactful ways.
Here’s a look at how some leading brands are marking Father’s Day with memorable and touching initiatives.
SBI Life’s #PapaHainNa honour’s the multi-faceted role of father:
Fathers have always been a constant source of inspiration in the lives of their children. Their wise ways to tackle life challenges are unmatched and every child is grateful for their father’s advice. This Father’s Day, SBI Life Insurance honour’s the multi-faceted role played by father’s in their child’s life as ‘Life Mitra’- a friend, mentor & financial guardian. This is beautifully depicted in SBI Life’s digital film released under the company’s flagship digital property #PapaHainNa to highlight the pragmatic & insightful side of father’s, who apply their experiences to navigate through life’s challenges.
The digital film showcases the essence of SBI Life’s brand philosophy, emphasizing the dual role played by fathers both as professionals and caregivers. By portraying a Life Mitra (life insurance advisor) in his element, guiding his son through a moment of crisis, the digital film aims to highlight how insurance advisors are well-equipped to handle both professional and personal challenges with equal finesse.
Senco Gold
Senco Gold and Diamonds has launched its latest brand campaign, #LegacyOfLove, starring the renowned father and son duo, Kaushik Sen and Riddhi Sen. This heartfelt campaign celebrates the profound strength of a father’s love—his unwavering support, silent encouragement, and endless affection.
In the digital film, Kaushik Sen and Riddhi Sen beautifully portray the deep bond between father and son—a bond forged in love and the legacy of paternal guidance. The film captures the son’s greatest aspiration to make his father proud, while also pursuing his own dreams. It ends with Kaushik Sen’s touching wish for his son’s happiness, regardless of the path he chooses. The father’s pride remains steadfast, with his legacy rooted not in financial success or career milestones, but in love.
Archie’s
Archies a gifting brand has launched a digital campaign for Father’s Day, titled #DadTimelessPride. This campaign aims to honor and celebrate the love, guidance, and sacrifices of fathers across the country.
The #DadTimelessPride campaign is designed to create moments for fathers and their children, encouraging everyone to share their stories and experiences. The initiative includes activities, stories, and contests, all aimed at making this Father’s Day special.
As part of the celebration, Archies is offering discounts on Father’s Day gifts, including personalized cards, mugs, photo frames, and more. Customers can avail these offers both online and at Archies’ stores nationwide. The campaign will also feature interactive content, including quizzes, polls, and videos, encouraging followers to express their love and appreciation for their fathers in creative ways.
Bombay Shaving Company
On this Father’s Day Bombay Shaving Company launched its digital campaign, “Sorry Dad”, While they made them – “This Year Too, You Won’t Get a Gift.”
After five years of creating memorable and heartwarming campaigns, Bombay Shaving Company recognized a trend that Father’s Day is celebrated far less than other occasions like Valentine’s Day or Mother’s Day. This year, the brand delves into the reality of an often-overlooked importance of Father’s Day, through interesting content and honest conversations with Dads and their offsprings.
Manforce Condoms
Manforce Condoms, India’s No. 1 condom brand from the house of Mankind Pharma, has launched a new campaign #CoolestDaddy on the occasion of Father’s Day. With the campaign, the brand sets the stage for celebrating Father’s Day in a unique way, taking an unconventional approach to strengthening the bond between the Father and the son.
The Father’s Day campaign is an extension of the year-long campaign #CondomNahiManforceBolo campaign. The video captures a fun conversation between the father-son on the discovery of a condom pack in the son’s pocket.
The video initiated a lighthearted conversation around condoms to disintegrate the barrier between parents and children. It showcases the mother complaining to the Father about finding a condom in the son’s pocket. Expecting the Father to scold the son and take things into his own hands seriously, she is taken aback to see the Father dealing with the situation in a very relaxed and chilled-out manner. It takes a step towards normalizing the conversation around sex with the children.
Upstox:
Upstox, one of India’s leading wealth management platforms, has today launched a campaign video on the occasion of Father’s Day. The short film captures the essence of an ever-evolving relationship between fathers and their children.
The film depicts the journey of a child from birth to adulthood, highlighting key moments and conversations in a father-child relationship. Initially, fathers are often mentoring their young children, but as the children grow, the relationship evolves into a more friendly and guiding dynamic. Similar to this transition, the video starts with the father imparting simple lessons about saving money to his young child, progressively offering more complex financial advice as the child matures. Each phase of life depicted in the film underscores the importance of our fathers’ both- in our lives as well as our financial journey.
House Of Abiti
Luxury designer Clothing Brand, House Of Abiti launched its latest Father’s Day campaign, #FromLoveToFatherhood. The campaign captures the profound moment of a wife revealing to her husband on Father’s Day that he will soon be a father. She uses a note attached to the gift from House Of Abiti to convey the message, blending the emotional depth of fatherhood with the sophisticated style of House Of Abiti.
#FromLoveToFatherhood showcases the anticipation and joy of becoming a father, and brings to life the idea that Fatherhood starts with expressing love! It highlights the youthfulness and elegance that the House Of Abiti is known for. The campaign features a beautifully crafted video where the story unfolds in intriguing and surprising scenes, reflecting the brand’s commitment to celebrating life’s most precious moments.
Blackberrys
Celebrating the breed of fathers, Blackberrys, a leading contemporary Indian menswear brand known for its commitment to quality and innovation for over three decades, has unveiled a touching Father’s Day campaign featuring actor-par-excellence Randeep Hooda and his father Ranbir Hooda.
The campaign film celebrates the powerful bond the actor shares with his father and highlights the pivotal role that Mr. Hooda played, coming from a non-filmy background, in enabling the success of Randeep in the acting world. Dressed in Blackberrys attires that fit to perfection, the duo is seen striking up a conversation that sees Randeep appreciating that the freedom he was given and the confidence his father had in him, helped shaped his career and his life.
Pepperfry
This Father’s Day, Pepperfry, India’s leading e-commerce furniture and home decor company, tackles the age-old struggle of finding a gift Dad will truly love – with a light-hearted twist. The campaign video shines a light on the quintessential Indian Dad in all his glory, meticulously scrutinizing prices, warranties, and every little detail on his checklist before giving anything his nod of approval.
The campaign video follows the journey of a young woman who, after much thought and consideration, chooses a comfortable recliner for her father. Her excitement and nervousness is evident as she presents the gift, eagerly awaiting his reaction. Like many Indian dads, he thoroughly inspects the recliner, going through a detailed checklist before finally nodding in approval. This moment captures a feeling all Indian children know well.
Burger King
Burger King India, one of the fastest growing Quick Service Restaurant (QSR) chains, is back with its signature quirky humour. This time celebrating the unique ways dads show their love in a heart-warming Father’s Day campaign titled #FathersDayFathersWay, conceptualised and shot by Havas Worldwide India.
Kotak Life Insurance
In celebration of Father’s Day, Kotak Mahindra Life Insurance Company Limited (“Kotak Life”) has launched a heart-warming digital film that acknowledges the invaluable essence of a father’s love, support and inspiration in life. The key insight hinges on the premise that a father’s love is often referred to as tough love but they always stand strong with their children in every stage of life, no matter what. Starring Rajkummar Rao, Kotak Life’s brand ambassador, the film captures the actor’s profound moments with his father, honouring him as his hero.
Cheil x Samsung
This Father’s Day, Cheil India rolled out a heart-warming film for Samsung Galaxy A55|A35 5G that celebrates all the awesome dads in a really special way.
The film revolves around a simple insight that dads are still carrying around their wallets, even though the latest Galaxy A phones are packed with the revolutionary Samsung Wallet, that conveniently stores all your essentials – be it credit cards, ID cards, tickets and more. So, we asked the dads why. The answers will melt your heart!
Zing
This Father’s Day, Zing is proud to unveil its latest campaign, #DadMyFirstCoach, celebrating the unique and invaluable role that dads play in our lives. More than just providers and protectors, dads are often our first coaches, offering unwavering support and cheering us on through life’s many challenges. These silent champions find joy in their children’s small victories, knowing these moments pave the way for greater triumphs. Zing’s new video beautifully captures the essence of fatherhood, highlighting the special ways dads express their love and support. They are our first coaches, biggest fans, and silent cheerleaders, always there to guide us toward success. This heartwarming tribute shines a light on the unsung heroes who shape our lives.
FlowerAura
This Father’s Day, Zing has unveiled its latest campaign, #DadMyFirstCoach, celebrating the unique and invaluable role that dads play in our lives. More than just providers and protectors, dads are often our first coaches, offering unwavering support and cheering us on through life’s many challenges. These silent champions find joy in their children’s small victories, knowing these moments pave the way for greater triumphs. Zing’s new video beautifully captures the essence of fatherhood, highlighting the special ways dads express their love and support. They are our first coaches, biggest fans, and silent cheerleaders, always there to guide us toward success. This heartwarming tribute shines a light on the unsung heroes who shape our lives.
