Mumbai: FCB Kinnect has announced the elevation of Kejal Teckchandani from Senior Vice President to Executive Vice President – Influencer Outreach. The agency has also elevated Mala Sharma to AVP – Influencer Outreach.
Kejal has played a pivotal role in building Kinnect Outreach. During her seven years of association with FCB Kinnect, she has established a data-centric team that transcends traditional influencer buying, marrying data and creativity with brand-building strategy. She’s also added a dedicated creative team that tackles end-to-end influencer briefs to the existing influencer desk of 50+ at FCB Kinnect.
With over 13 years of experience in Finance, Kejal possesses a deep understanding of the critical importance of ROI and value addition for clients. In a highly unorganized market, this has helped her build an influencer business model that delivers cost efficiencies to brands through strong relationships with the influencer community, from top-tier celebrities to localised micro-influencers.
To enhance transparency among clients, she developed KinnectFluence, a proprietary tool and live dashboard that oversees the entire lifecycle of influencer marketing campaigns.
Speaking on the elevation, Rohan Mehta, CEO, FCB Kinnect and FCB/SIX India, said, “With India’s influencer marketing sector projected to reach INR 33.75 billion by 2026, growing at a CAGR of 18%, the impact of influencer marketing is undeniable. For every consumer-facing brand, implementing an influencer strategy is essential. Kejal has done a fantastic job in building and growing Kinnect Outreach, shaping her team to think like a creative agency and execute like a media agency. Under her leadership Kinnect Outreach powers influencer marketing capabilities not only for FCB Kinnect but for the entire Group.”
Kejal Teckchandani, Executive Vice President – Influencer, added, “Building the leading influencer desk in the country and giving our clients a competitive edge has been incredibly gratifying. Although I come from a background in finance, I found my true calling in advertising, and I couldn’t be happier with this transition. Our goal has always been to harness creativity in influencer marketing to drive economic value for brands. It has been a fantastic journey, and we will continue to invest in data, tools, and people to elevate Kinnect Outreach to even greater heights.”
