Mumbai: FCB NEO, part of FCB India, has announced the appointment of Binay Mehra as Senior Vice President. Bringing over 17 years of experience in the advertising industry, Binay has worked across diverse categories including food, beverage, fashion, sports, real estate, and politics.
Over the past decade, Binay has spearheaded key portfolios for PepsiCo Foods through his previous agency roles. His strategic insights and strong client relationships have contributed significantly to shaping some of India’s most iconic brands. Most recently, he led the Lay’s and Quaker businesses, driving integrated campaigns, innovation initiatives, and digital transformation.
Commenting on the appointment, Ashima Mehra, CEO, FCB NEO, said, “With Binay on board, we’re adding leadership that’s not only seasoned, but sharp, modern, and relentlessly brand-focused. His track record across marquee businesses is exactly the kind of edge we need as we scale up and aim higher.”
Sharing his excitement on joining the agency, Binay Mehra said, “I’ve always believed in the power of creativity to solve real business problems. FCB NEO’s ambition to blend digital agility with strong brand thinking feels like the perfect place to create impact. I’m excited for this next chapter.”
Binay will operate out of the agency’s Delhi office.
