Mumbai: FCB/SIX India, a part of the IPG Group and a data-driven digital media, customer experience, and creative agency, has announced a series of key senior leadership elevations that align with its ambitious growth strategy. These changes are designed to accelerate the agency’s expansion and enhance its service portfolios, reinforcing its commitment to innovation and operational excellence.
In the latest round of leadership appointments, Dhruv Shah has been elevated to the role of Senior Vice President – CX, Anmol Dang has been appointed Vice President – Media (West), and Salman Shamsi has been promoted to Associate Vice President – Brand Reputation Management. These appointments come at a time when FCB/SIX India is experiencing significant growth and market expansion, reflecting the agency’s drive to enhance its capabilities and deliver exceptional results for its clients.
The agency’s restructuring of its performance and customer experience verticals, culminating in the formation of FCB/SIX, is a critical move to build a more integrated, data-centric offering. This transformation allows FCB/SIX India to leverage a deep blend of creative, media, and technology, positioning it as a powerhouse in the global market. Together with FCB Kinnect, the agency now offers full-funnel services, expanding its capabilities from strategy to execution.
To further scale its operations, FCB/SIX India has appointed Ankit Banga as Chief Business Officer. With his expertise in growth strategies, Ankit has been instrumental in expanding the agency’s client roster and operations. Under his leadership, FCB/SIX India has seen rapid growth since its inception in 2023, expanding its team by threefold to 170 kinnectors. The agency has also successfully onboarded a roster of prestigious clients, including Crompton, SBI, Polycab, Amazon, HDFC Bank, Plum, Aditya Birla Capital, and ZF Aftermarket, among others.
FCB/SIX’s growth is powered by its unique approach to creative integration and data-driven media strategies, which amplify the impact of brand campaigns. The agency has been particularly successful in merging creativity with media to deliver innovative, results-driven campaigns, as exemplified by its Cannes-winning campaign for HDFC Bank’s Lulumelon EOSS.
Commenting on the leadership elevations, Ankit Banga, CBO, FCB Kinnect & FCB/SIX India, said, “At FCB/SIX India, our identity is shaped by the talented individuals who drive us forward. Dhruv, Anmol, and Salman have demonstrated exceptional leadership and dedication to both our clients and teams. With their contributions, we’ve achieved over 50% growth this year, and I’m confident that this is just the beginning of what we can accomplish together.”
Rohan Mehta, CEO of FCB Kinnect & FCB/SIX India, added, “FCB/SIX has been crucial to our success. Our growth has exceeded expectations, and we’ve proven that media and creative should not be separated. Our unique ability to blend creativity with technology, as showcased in our award-winning campaigns, sets us apart. Together with FCB Kinnect, we’re building a solid foundation for the future, and we’re excited about what lies ahead.”
