Mumbai: FCB Ulka, part of FCB Group India, has appointed Ajay Ravindran as National Planning Director.
Ajay brings a wealth of experience, having worked across various aspects of brand strategy, including advertising, social media, content creation, media planning, and market research. He excels in new-age planning, combining storytelling, social media culture, and technology.
Previously, as Head of Brand Marketing at Razorpay, Ajay led numerous successful campaigns that integrated technology, creativity, and storytelling. His impressive portfolio includes work with major brands like Unilever, Britannia, Colgate, Vodafone-Idea, and Dell. A multi-time EFFIE award winner, Ajay has also led planning teams at esteemed agencies such as Ogilvy, VML, and MullenLowe Lintas Group.
On the appointment, Kulvinder Ahluwalia, CEO of FCB Ulka, said, “We are thrilled to have Ajay join us as our National Planning Director. His exceptional blend of creativity and strategic insight will play a pivotal role in enhancing our capabilities and driving impactful brand solutions for our clients. We believe his leadership will strengthen our strategic initiatives and inspire our teams to push the boundaries of creativity.”
“I believe the true power of Brand Marketing lies not just in creating ‘buzz’ or some fuzzy ‘brand love’ but unlocking hidden growth opportunities for businesses. And the new-age we live in provides us with an array of avenues to do this – technology, digital, data, content, CX. FCB Ulka provides the finest playground to practice this craft. An enviable client roster, entrenched relationships, and a burning desire to do the very best for the businesses we work on. Just a few minutes into the conversation with Dheeraj, Nitin, Kulvinder and Hemant, I just had one question: “When can I start?” Ajay expressed on his appointment.
