Mumbai : FCB Ulka Group has brought in Suman Srivastava as its Chief Strategy Officer. A graduate from Delhi University, IIM-Ahmedabad and IMD Lausanne, Srivastava is the quintessential advertising strategist.
He started his career with the Lintas Group and was part of the team that set up SSC&B. He then moved on to Euro RSCG in India and eventually became its CEO as well as Chief Strategy Officer for the Asia Pacific region. He then turned entrepreneur and started a strategic consulting firm – Marketing Unplugged. Srivastava is not just a master strategist; he is also an author, a trainer and a marathon runner.
Along with bringing Srivastava on board to helm its strategic planning, FCB Ulka Group has also entered into a strategic alliance with Marketing Unplugged, making for a win-win situation. While being actively engaged with the FCB Ulka Group and its clients’ brands on an ongoing basis, Srivastava will continue to provide his professional services to the clients of Marketing Unplugged and give it the necessary thrust.
Speaking of his new assignment, Srivastava said, “I have always admired FCB Ulka Group for its commitment to long-term relationships and its formidable strategic edge. Advertising has been my first love and I am delighted to be back with a large, mainstream agency that shares my philosophy of strategic solutions.”
Nagesh Alai, Chairman, FCB Ulka Group, said, “This is a step towards fortifying our leadership with fresh blood and energy and preparing our organization for the future. As head of our solid strategic planning function, I am sure Suman will help take our clients’ brands to greater heights.”
An agency known for its strong strategic focus and its remarkable ability to create brand building advertising, FCB Ulka Group will significantly reinforce its strategic might with Srivastava’s addition to the leadership team.
