Chennai: Federal Bank has announced the launch of its vibrant ‘Pongalo Pongal’ campaign, aimed at celebrating the spirit of Pongal, Tamil Nadu’s cherished harvest festival. Running from January 5 to January 20, 2025, the campaign is designed to honor the state’s rich cultural heritage while fostering community connections through exclusive offers and festive activities.
Campaign Highlights
- Exclusive Offers:
Customers can enjoy up to 10% discounts on purchases across electronics, retail, grocery, and apparel at renowned merchants such as Poorvika Mobiles, Saravana Stores, Reliance Smart, and Myntra. These offers are available throughout January 2025, with discounts varying by merchant and payment method. - Regional Get-Togethers:
The campaign will feature ‘Pongalo Pongal’ events across cities like Chennai, Madurai, Salem, Erode, Coimbatore, Trichy, and Tirunelveli. These gatherings will see customers and employees coming together to prepare traditional Pongal dishes, fostering goodwill and a sense of community. A cultural roadshow showcasing Tamil Nadu’s traditional art forms, including Poikkal Kuthira, Thakil, and Nadasaram, will add a vibrant touch to the festivities. - Sweet Distribution at Semmozhi Poonga:
On Pongal day, Federal Bank will distribute branded sweet boxes and keychains to commuters at Semmozhi Poonga, creating a memorable and festive experience.
Jithesh P V, Senior Vice President & Zonal Head of Federal Bank, said, “Federal Bank is proud to celebrate Pongal with the people of Tamil Nadu. This campaign reflects our commitment to understanding and honoring local traditions. We look forward to building stronger relationships with our customers and the community through these festive activities.”
With exclusive benefits, engaging community events, cultural showcases, and festive giveaways, the ‘Pongalo Pongal’ campaign underscores Federal Bank’s dedication to blending cultural heritage with customer engagement.
