HT Media Group’s Fever Network, which operates Fever FM, Radio One, Radio Nasha, and Punjabi Fever. Fever FM and Radio Nasha, has effected a 25 pc ad rate hike ahead of the 2023 festive season.
Ramesh Menon, CEO – Audio Business, HT Media Group, said, “Advertisers’ confidence in radio, especially on the Fever network during festive seasons, is high. We strive to address our advertisers’ core business and marketing objectives through solutions across our network. The ever-increasing demand for inventory has necessitated price increases across our markets. We are committed to delivering the best advertising environment to our customers without compromising our audience’s content experience.”
Rohit Kalra, Chief Revenue Officer, Fever FM, said, “Radio ad volumes are growing sequentially Q-O-Q. We are thrilled to witness the resurgence of confidence among advertisers in the radio industry ahead of Q3. Q3 is going to be super busy with both cricket and festivals going hand in hand. Fever Network continues to be a preferred choice for brands, and this price increase reflects the growing value we offer to our advertising partners. We remain dedicated to delivering exceptional results for our clients, and have already planned innovations like ‘Beyond Boundaries’ by Virender Sehwag, ‘The Great India Tambola’ on radio’s first gaming platform Playwithfever.com, ‘Ramayan: The Audio Drama Series’ and many more in Q3.”
Fever Network operates 22 stations across 15 cities – three each in Delhi and Mumbai, two each in Bengaluru, Chennai and Kolkata, and one each in Hyderabad, Pune, Ahmedabad and seven cities in Uttar Pradesh. It has a reach of 35 million listeners (RAM 2022, IRS 2020) and claims a digital reach of 10 million.
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