Mumbai: In a bid to further redefine children’s edutainment, Sony YAY!, India’s leading kids’ entertainment channel, has announced the launch of the second season of ‘Fevicreate Idea Labs’, in collaboration with Fevicreate—Pidilite’s flagship DIY and creativity platform. The interactive arts-and-science show premieres on May 17th on Sony YAY! and Sony Entertainment Television, combining fun, learning, and brand engagement like never before.
Back with renewed energy, Fevicreate Idea Labs invites school students to turn scientific ideas into imaginative art projects. Hosted by the dynamic Rithvik Dhanjani, the show features a power-packed judging panel including actor and fitness icon Mandira Bedi and acclaimed marine biologist Nayantara Jain. Together, the trio guides and evaluates budding young creators, delivering a vibrant mix of education and entertainment for families across India.
Strengthening its foothold in branded content innovation, Sony YAY! continues to pioneer integrated IPs that bring brands closer to audiences through meaningful storytelling.
Rohit Sinha, National Head – Ad Sales, Sports Cluster and Sony YAY!, said, “At Sony YAY!, we believe in the power of meaningful engagement—where creativity meets connection. Our goal has always been to create ideas that not only bring joy to kids but also offer brands a unique way to reach their audience. Fevicreate is a perfect example of this synergy—an initiative that blends the fun and familiarity of our toons with content that’s both interactive and enriching for young viewers.”
In a creative twist ahead of the launch, the beloved toon duo Honey Bunny made a special morning appearance on the channel, playfully introducing kids to the upcoming season and sparking excitement among young audiences. The campaign underscores Sony YAY!’s strength in orchestrating 360-degree engagement across TV, digital, and on-ground platforms.
