Mumbai: Fiona Refined Sunflower Oil, the flagship offering from Bunge India Private Limited, has unveiled its latest campaign starring National Award-winning actress Keerthy Suresh. Rooted in the brand’s commitment to healthier everyday nutrition, the campaign encourages consumers to ‘Choose Better, Eat Better’ — sparking a larger conversation on being not just health-conscious but also ‘oil-conscious’.
Aimed at modern households who are increasingly mindful of their food choices, the new TVCs — launched in Kannada and Telugu — feature Keerthy Suresh as the relatable voice of reason in a warm, familial setting. She gently nudges her friend to re-examine her oil choice, emphasizing that using regular oil with organic food is only half the journey toward a healthier lifestyle.
Keerthy introduces Fiona Refined Sunflower Oil and its VitoProtect formula — an innovation that enables up to 50% more vitamin transfer from oil to food compared to ordinary sunflower oils. The product is positioned as the smarter choice for homemakers who want both taste and nutrition in their everyday cooking.
Sandeep Singh, Vice President – Sales and CEO, Bunge India said, “At Bunge India, we understand the pivotal role cooking oil plays in a family’s everyday nutrition. We believe that everyday kitchen choices significantly influence long-term health. With the ‘Choose Better. Eat Better.’ movement, our goal is to empower homemakers to make informed, healthier choices without compromising on taste or tradition. We’re delighted to have Keerthy Suresh as the face of this campaign. Her authenticity and mass appeal help bring our message closer to the hearts and kitchens of Indian families. Through Fiona, we aim to make smarter cooking not just a choice, but a movement.”
Keerthy Suresh also expressed her support for the initiative, saying, “Food and health have always been important parts of our lives, and I’m glad to be associated with Fiona’s ‘Choose Better’ campaign, which encourages simple steps toward better choices in the kitchen. I appreciate the intent behind this initiative and hope it inspires families to explore healthier habits in their own way.”
With a focus on Kannada and Telugu-speaking audiences, the campaign is being amplified across leading television channels, digital platforms, and high-visibility in-store promotions across Karnataka, Andhra Pradesh, and Telangana, reinforcing the brand’s message: “Choose Better, Eat Better.”
Agency Name: Lowe Lintas
Director: Sylvester Fonseca
Director: S.V. Ashwathram
Executive Producer: Preshit Bhagatt
Production House: Ashwathram Films
