MUMBAI: Integrated growth agency First Sight has bagged the performance marketing mandate for Killer Jeans, under the Kewal Kiran Clothing Ltd. (KKCL) portfolio.
As part of the mandate, First Sight will look to drive end-to-end digital growth across Meta and Google ecosystems, covering paid media strategy, creative performance campaigns, and data-driven funnel optimization to scale Killer’s D2C presence.
The account will be handled by First Sight’s Bengaluru office with a dedicated cross-functional team spanning media buying, analytics, and CRO.
Speaking on the partnership, Akshay Khirodwala & Deepak khirodwala (Founder) First Sight, said, “Killer Jeans is a legacy Indian brand that continues to inspire fashion across generations. Our goal is to accelerate its digital momentum through full-funnel performance marketing and data-backed decision-making, building a sustainable growth engine for its D2C business.”
Pankaj Ji, from Killer Jeans, said, “We were looking for a partner that not only understands performance but also brand storytelling. First Sight’s proven expertise across multiple high-growth brands made them the right fit to take Killer’s digital presence to the next level.”
With this collaboration, First Sight aims to enhance Killer’s online footprint through Shopify D2C, marketplaces, and omnichannel funnel strategies—leveraging its experience in scaling 200+ brands including Nike, Aditya Birla, Smoor Chocolates, Two Brothers Organic Farms, Sri Sri Tattva, and TruNativ.
