Chennai: For the first time in the history of World Television, Popular International Quiz Game show format “Who Wants to Be a Millionaire?” with the desi title KBC has transformed into an “All Women” property with the show being designed exclusively for women.
Right from the host in the hot seat to contestants in the opposite side, the presentation of KBC format and goes all women, for the first time, on Viacom18’s Tamil GEC Colors Tamil. The show was aptly titled “Kodeeswari” to stress the feminine aspect while all previous seasons of KBC in TN market were focusing on the mannish facet.
Colors Tamil has roped in legendary South actress Radhikaa Sarathkumar, known for her popularity and fan following both on silver screen and television. For instance, this is the first time she is doing a big-ticket television show outside the Sun Network. And Colors Tamil is betting big on her fame to build the reach of this property.
The rest of the Gameshow pattern comprising Lifeline, Prize Money and Audition process will align with that of original format.
Colors Tamil will start the preliminary audition process by posting questions in between the telecast of popular shows starting from October 28th, asking the participants to respond with the correct answer.
Colors Tamil has launched the preliminary audition promo today on-air and on its digital platform.
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