Vegan wellness startup Fitspire has roped in international pop star Sukhbir Singh for a three-month-long vegan awareness campaign. Singh is also an investor in Fitspire, which has Ivor Braganza from Next5 Ventures, Anuraag-Ruchirans from Jaipuria family office, and Amit Singhal of Fluid Ventures as its early investors.
The campaign, starting November, will have various activities – posters, banners, announcements, and video commercials on public transport systems, highlighting the need for and importance of a vegan lifestyle. It will also promote Fitspire products.
Founded by Vipen Jain in 2020, Fitspire is an FMCG startup selling over 80 vegan products and combos. The startup is also helmed by co-founders, Nidhi Jain and Hinah Sawhney. Fitspire has a customer base of over 1 million and caters to over 15,000 pin codes nationwide.
On the campaign with Sukhbir Singh, Vipen Jain said, “The campaign is to include individuals who may not be actively seeking health and wellness products and are so busy in the daily humdrum that they are not aware of the existence of vegan wellness products. And hence, we have chosen to leverage the popularity and visibility of everyday transport.”
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