Gurgaon: Fixderma, one of India’s leading dermatologist-prescribed skincare brands, has announced the appointment of Aakriti Jain as its new Head of PR & Marketing Communications. Aakriti will work closely with Shaily Mehrotra, CEO & Co-founder of Fixderma, to drive the company’s next phase of growth and brand expansion.
Bringing over 13 years of experience in brand storytelling, strategic communication, and public relations, Aakriti has worked with some of India’s most prominent PR agencies. Her portfolio spans multiple sectors including FMCG, technology, luxury retail, lifestyle, and real estate, where she has successfully led high-impact communication campaigns and consumer engagement initiatives.
In her new role at Fixderma India Pvt Ltd, Aakriti will lead the development and execution of integrated marketing and communication strategies aimed at strengthening the brand’s visibility and consumer resonance. Her mandate will include overseeing high-impact brand campaigns, driving both online and offline activations, and collaborating with internal teams and partner agencies to build a cohesive brand narrative.
Shaily Mehrotra, Co-founder & CEO, Fixderma, commented on the appointment, saying, “We are excited to welcome Aakriti to the Fixderma family. Her deep expertise and understanding of brand-building across industries make her a valuable addition to our leadership team. We look forward to her driving Fixderma’s growth with strategic clarity and creative excellence.”
Preetam Jena, Chief Marketing Officer and Head of E-commerce at Fixderma, added, “Aakriti’s strong background in strategic communications and innovative brand building will be a significant asset to our team. We are confident that her expertise will help amplify our consumer engagement and global presence.”
Expressing her enthusiasm, Aakriti Jain said, “Fixderma’s science-backed approach to skincare and its evolving, consumer-centric vision resonate deeply with me. I’m thrilled to join a purpose-driven brand and look forward to shaping stories and strategies that build trust, authenticity, and aspiration across markets.”
Founded in 2010, Fixderma has become a trusted name among dermatologists worldwide, with a presence in over 40 countries and endorsements from more than 15,000 skin specialists. Its premium product line FCL (Fixderma Cosmetic Laboratories) bridges the gap between prescription-based solutions and over-the-counter skincare, addressing concerns such as acne, aging, hyperpigmentation, and dryness.
In 2024, the brand further strengthened its consumer outreach by launching its first flagship store in Gurgaon, marking a key milestone in its direct-to-consumer strategy.
