Bengaluru: In a high-impact brand alignment that bridges the worlds of elite sport and performance skincare, Fixderma, a dermatologist-prescribed skincare brands, has joined the Neeraj Chopra Classic 2025 as the Official Skincare Partner.
The NC Classic, India’s first-ever international javelin competition, will take place this Saturday at the Sree Kanteerava Stadium in Bengaluru, attracting top global javelin talent. Sanctioned by World Athletics as a Gold Level event, the meet is a milestone in India’s sporting calendar and brand engagement landscape.
Karan Yadav, Chief Commercial Officer, JSW Sports, expressed his enthusiasm, saying, “We’re delighted to have a brand like Fixderma on board for the Neeraj Chopra Classic. This is the inaugural edition of what we are certain will be the gold standard for athletic events in the country, which has made it even more important to associate with the right brands. We are looking forward to a fantastic showcase of sport, and an even longer partnership.”
Fixderma’s association will be visible through on-ground branding and fan activations, reinforcing its identity as a high-performance skincare brand built for tough environments—just like the athletes it supports.
Shaily Mehrotra, Co-founder & CEO, Fixderma, said, “Neeraj Chopra is more than an Olympic gold medallist — he is a symbol of focus, perseverance, and quiet strength. A champion who lets his performance speak. At Fixderma, we see a reflection of that same spirit in what we do — creating skincare solutions that are clinically strong and quietly effective. Because just like champions, great skincare doesn’t need noise — just results. This partnership is a celebration of performance—both on and off the field.”
Adding his voice, Anurag Mehrotra, Chairman, Fixderma, remarked, “Neeraj Chopra is arguably India’s greatest sportsman of all time — a symbol of excellence, discipline, and national pride. As an avid sports enthusiast myself, it’s a matter of immense pride for us at Fixderma to be associated with a champion who continues to inspire millions. Together, this partnership is more than a sponsorship — it’s a celebration of resilience and the pursuit of greatness.”
Neeraj Chopra, Olympic Gold medallist and co-organizer of the event, also expressed his appreciation, “I would like to thank Fixderma for partnering with the Neeraj Chopra Classic. We are doing all we can to make this tournament special and memorable, and we are grateful for the support we have received.”
Through this collaboration, Fixderma aims to educate athletes and fans alike about the importance of skin health in high-performance and outdoor environments. Product showcases and expert-led engagements at the venue will highlight solutions tailored to India’s climate and skin needs, underscoring the brand’s commitment to science-backed skincare excellence.
