How many times have you heard the statement, “Oh, I’ve forgotten how to write”?
Flair Writing Industries (FWIL) just turned that statement on its head with its campaign. Actor and brand ambassador Ranveer Singh is looking for excuses to write, and having fun doing it. He makes outrageous statements, and punctuates each with, “Likh ke du kya?”.
With both brand films, the company is looking to evoke a feeling of nostalgia and warmth associated with writing.
“Through these ads, FWIL is on a mission to remind people of the emotional power of handwritten words. This campaign will evoke cherished memories associated with writing by hand, from love letters exchanged in school to postcards from family vacations, to transport you to another time, to bring back fond memories, and to connect with your inner storyteller. ‘Bas Flair Aur Kuch Nahi’ is a celebration of the rich history of writing instruments and the personal narratives they hold,” said Mohit Rathod, Director, Flair Writing Industries.
In the second film, with the tagline ‘Bas Flair Aur Kuch Nahi’, the actor recounts his journey. From putting his passion – that of being an actor – on paper as a young boy to writing home from college and signing his first contract, everything involves a deep relationship with the pen.
Singh said, “Flair Writing Industries is highlighting the celebration of nostalgia, which is a strong sentiment and inviting individuals of all generations to reconnect with the simple pleasure of using a pen. I am extremely happy to be associated with Flair, our homegrown writing instrument brand which has touched millions of hearts over the years with its wide range of offerings.”
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