Mumbai: Flipkart and Marriott Bonvoy have announced India’s industry-first dual loyalty integration, enabling consumers to convert everyday shopping into unforgettable Marriott Bonvoy experiences. The partnership highlights the evolving expectations of Indian consumers, who increasingly value meaningful rewards and experiences over price alone.
The campaign, titled “Your Cart Takes You Places” and created by 22Feet Tribal Worldwide, is rooted in the insight that people often search for products on Flipkart that share names with real-life destinations, such as ‘Bali Earrings’ or ‘Korean Skincare.’ Leveraging this, Flipkart’s native search functionality suggested Marriott Bonvoy stays in the corresponding locations, nudging users to link their accounts and explore travel possibilities.
The campaign also features humorous films showing shoppers unknowingly moving closer to their dream destinations through routine searches, demonstrating how even everyday purchases can unlock aspirational travel experiences.
A Marriott International spokesperson commented, “Our partnership with Flipkart is a first-of-its-kind move that connects two different worlds – everyday shopping and global travel – through a shared loyalty currency. In a market as diverse and fast moving as India, we are breaking silos, making rewards interchangeable, and giving consumers value they can instantly recognize, trust and use. We are making the Marriott Bonvoy ecosystem more local, accessible and relevant to Indian consumers. Through this partnership, we are meeting customers in their daily lives, and transforming routine purchases into aspirational travel experiences. Our marketing campaign mirrors this ambition and is designed to be playful and authentic, cutting through the noise while staying true to both brands and connecting with today’s digitally savvy customers.”
A Flipkart Travel spokesperson added, “This partnership is a perfect example of how we’re bridging the gap between shopping and travel. By integrating Marriott Bonvoy directly into Flipkart’s search, we’re making travel discovery a delightful, intuitive experience. The collaboration between Flipkart SuperCoins and Marriott Bonvoy strengthens our vision of creating a truly integrated rewards ecosystem, making it easier for our customers to earn and redeem rewards in more meaningful ways across shopping, travel, and stays.”
Speaking on the campaign’s creative approach, Vishnu Srivatsav, National Creative Head, 22Feet Tribal Worldwide, said, “A unique partnership like Marriott Bonvoy and Flipkart needed a unique experience. That’s why the team didn’t just treat this as advertising but actually built on the experience. It drew from search habits on the Flipkart platform, and when we communicated it, we built on the simple human insight of envy. Shout out to the entire team and our directors, Chalees Chor.”
Credits:
Creative: Vishnu Srivatsav, Ishan Mehta, Diya Sarker, Farhat Lokhandwala, Krantik Banerjee, Rahul Varghese, Sanket Palkar, Pranav Gupte, Atharva Mote, Shaurya Dagar, Shradha Thekkekara, and Abhishek Anand
Business: Vanaja Pillai, Shikha Davessar, Ankita Mitra, Zubin Sheriff, Laveena Barapatre, Nancy Murjani, Varsha Varna, Akanksha Malhotra
Strategy: Sanchari Chakrabarty, Ketan Rambhia, Aryan Krishnan
Production House: Suprvlln
Producer and Director: Godwin D’mello and Sanket Wadwalker (Chalees Chor)
