Flipkart has launched its latest advertising campaign ‘Time to Move on and Upgrade with Flipkart!’ featuring renowned Indian cricketer Shikhar Dhawan. While focusing on promoting attractive offers on large-screen TVs through sellers during the ongoing cricket season, the campaign also encourages consumers to upgrade or exchange their old TVs for a better viewing experience. Flipkart’s latest campaign is expected to generate a lot of buzz and interest among cricket fans and TV buyers alike. The ad campaign will be promoted on popular social media platforms such as YouTube, Instagram, and Facebook.
Divided in two segments, the advertisement begins with a leaked video of Shikhar Dhawan where he is heard talking to his friend about finding someone new in his life, followed by the second part where the cricketer clears the air and reveals that he was actually talking about falling in love with a beautiful TV, his new love and perfect partner this cricket season.
Jagjeet Harode, Vice President, Large Appliances at Flipkart, expressed his excitement about the new ad campaign, stating “The television segment has rapidly evolved in recent years, and Flipkart is committed to providing access to a wide selection of smart TVs from various brands to meet the changing needs of customers. We are delighted to collaborate with ace cricketer Shikhar Dhawan to bring the best of the cricket season to our customers’ homes. With this association, we expect to bring a fresh wave of engagement with viewers, making it an ideal time to upgrade with Flipkart – adding a new dimension of excitement and entertainment to the lives of our customers.”
Commenting on the campaign Shikhar Dhawan, said, “Flipkart is providing access to attractive offers and exchange deals on the widest range of TV brands. I am thrilled to be associated with Flipkart’s TV sale campaign. With their wide range of TV brands and attractive offers, cricket fans can now enjoy a truly immersive viewing experience from the comfort of their homes. So, upgrade your existing TV with a new one because it’s time to move on!”
Watch the film here:
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