New Delhi: Flipkart Wholesale, the digital B2B marketplace of India’s homegrown Flipkart Group, today announced the introduction of the Voice Search feature on its platform. This new capability, currently available in English and Hindi, will help kiranas and retailers utilize the search function more effectively, making it easier to transact on the platform. As India tackles the third wave, this new feature will also enable them to access a wide range of value-based products from the safety and convenience of their premises.
While technology penetration across the country increases, a majority of internet users, including kiranas and MSMEs, are from non-English speaking backgrounds. The Voice Search will make the journey more convenient for them as varying proficiency in English makes it challenging to perform searches using text input. Hence, solving the language barrier becomes critical to enable access to the full benefits of technology platforms for the target communities.
Flipkart Wholesale has been at the forefront in leveraging technology to solve pain points in B2B e-commerce transactions. The introduction of Voice Search using commands in Hindi and English is yet another technology innovation that reinforces the platform’s core proposition of “Business Banaye Aasaan”. Additionally, the platform offers quick credit support through a wholly digital process.
Commenting on the launch, Adarsh Menon, Senior Vice-President and Head – Flipkart Wholesale, said, “Our core value proposition lies in offering a hassle-free shopping experience on the app through new technologies and innovations. At Flipkart, we are committed to addressing the problem areas our members face and delivering value to them. The launch of Voice Search is one such tech initiative that will help cater to the heterogeneous user population, making their e-commerce journey with Flipkart even simpler. As a technology enabler, we will continue to create more such innovations that will make digital commerce more inclusive, accessible, and convenient for existing as well as new customers.”
