MUMBAI: Following an 18% drop in 2024, the number of originals across major OTT platforms in India decreased by another 13% in 2025, going below the 300-mark for the first time since 2020
This analysis by Ormax Media ‘Supply trends: Indian streaming originals in 2025’ looks at the number of streaming originals in India over the years, and their breakup by platforms, languages, and formats, to build an understanding of how the landscape is shaping up from a content perspective
After peaking in 2023, the category witnessed an 18% drop in the number of originals in 2024, and a further 13% drop in 2025, highlighting a slowdown on the supply side. The 2024 number is the lowest since 2019. A part of this drop is explained by the banning of certain apps in 2025, particularly Ullu, which contributed 17 originals to the 2024 count of 315.
Part of the drop in 2025 is explained by the merger of Disney+ Hotstar and JioCinema into one app, and the banning of Ullu, a prolific content creator in 2024
Fiction series continue to dominate, with 71% share of streaming originals launched in 2025
The merger of Disney+ Hotstar and JioCinema into one app has understandably rationalised the volume of the collective offering, compared to the previous years, when they operated as two separate platforms. ZEE5 shows a significant increase in its originals supply, primarily because of its newly-adopted positioning of being multi-language platform, leading to original content being commissioned across various languages.
From a format perspective, the content can be divided into four categories: Fiction series, direct-to-OTT films, reality shows, and documentaries. There hasn’t been a fundamental shift in the format breakup since 2023, with fiction series dominating, at 71% share. The table below has the format and language-wise breakup of the 274 originals launched in 2025.
Hindi remains the dominant language, accounting for 60% of streaming originals in India in 2025, a notch lower than its 65% share in 2024. Telugu has seen an improvement in its originals count, from 28 in 2024 to 35 in 2025. Several platforms, particularly JioHotstar, have announced their plans to expand their originals slate to other Indian languages besides Hindi, and in the 2026 report, one can expect to see higher share of Tamil and Telugu languages in particular.
Fiction series dominate the portfolio of all major platforms in 2025. Netflix has the most format-balanced portfolio, with the share of fiction series being only 50%. However, between fiction series and direct-to-OTT films, all platforms are in the 75-100% range, highlighting the continued dominance of scripted content in the streaming originals space in India.
