Mumbai: The Heritage Street is a cloud kitchen offering a Royal traditional Maharashtrian Feast, curated by two-time National Award winner Chef Varun Inamdar. He has been recently conferred upon with the prestigious Chhatrapati Shivaji Maharaj Gaurav Award for his contribution to the world of hospitality. The food-tech startup offers 29 vegetarian delicacies from across Maharashtra, along with a banana leaf to its customers.
PROSE Integrated’s digital arm Digital Tribe has been entrusted with the digital strategy and roll out across social media platforms for Heritage Street. It will be responsible for strengthening the brand’s SEO and SEM across multiple channels in its second phase. At Digital Tribe, we blend deep digital insights with a curated brand-building strategy that is highly relevant to the business ecosystem.
Chef Varun Inamdar, Founder, The Heritage Street said, “Our cloud kitchen under the brand name The Heritage Street will offer 29 vegetarian delicacies home-delivered along with a banana leaf embellished with tea lights, festive flowers, and designer bags that encases it all. We aim to offer a traditional Maharashtrian experience that was earlier limited only to weddings, religious ceremonies, and auspicious days. We are delighted to partner with PROSE Integrated for creating awareness and building orders for this service via the emerging digital media landscape”
Commenting on the development, Setu Shah, CEO, PROSE Integrated said, “It is an interesting opportunity to drive the digital marketing mandate for The Heritage Street and it’s curated delicacies by renowned Chef Varun Inamdar. We specialize in offering a combination of brand building based on consumer insights and understanding algorithms of new-age digital platforms. In the first phase, our team will leverage our domain expertise and harness the power of Facebook & Instagram for achieving the brand’s objective”
Over the last 4 months, a beta testing phase on Instagram & Facebook was successfully completed to get over 300 orders. Digital Tribe & The Heritage Street teams have been
successful in spreading awareness and fulfilling patrons’ by home delivery of rich Maharashtrian cuisine. The learning of this pilot will be used for the optimization of the target audience.
