New Delhi: Forest Essentials has unveiled its latest campaign, ‘Take Your Time’, a year-long initiative rooted in the philosophy of slow beauty and inspired by over 25 years of Ayurvedic craftsmanship. The campaign seeks to reposition luxury as time, intention, and mindful rituals in an increasingly fast-paced world.
Drawing from the ancient traditions of Ayurveda, the campaign reflects a time when beauty was never rushed but experienced as a ritual—where ingredients were patiently sourced, formulations carefully prepared, and application was a moment of connection between body and mind.
At a time when modern lifestyles often prioritise efficiency over experience, the campaign encourages consumers—especially women—to reclaim moments of pause and rediscover the value of slowing down. It highlights how everyday beauty routines can transform into meaningful rituals that nurture wellbeing beyond the surface.
Speaking on the campaign, Mira Kulkarni, Founder and Chief Managing Director of Forest Essentials, said, “At its heart, Ayurveda teaches us that beauty is not something to be rushed. The preparation of an oil, the blending of herbs, and the way a formulation is applied to the skin each ask for patience and presence. When I started Forest Essentials, it was to honour these traditions with authenticity and integrity. Today, as the world moves faster than ever, Take Your Time is a reminder that true luxury lies in slowing down and allowing care to unfold as it was always meant to.”
The campaign also reflects on the evolving role of leisure in modern life, addressing the often-overlooked pressures that make slowing down feel indulgent rather than essential. Through its messaging, the brand invites consumers to embrace rest as a natural and necessary part of wellbeing.
Forest Essentials continues to uphold its legacy through time-intensive processes such as traditional oil infusions, natural fermentation, and the use of precious ingredients like gold bhasma and hand-prepared botanicals. Signature products highlighted in the campaign—including the Facial Ubtan with Narangi & Nagkesar, Hair Repair Masque with Japapati & Brahmi, Ultra Rich Body Milk Mogra, Eladi Day Cream with Fresh Water Pearls, and Kumkumadi Night Cream—are positioned as tools to transform daily routines into restorative rituals.
The campaign launches with the first in a series of films that explore themes of connection and care through everyday relationships, beginning with a narrative centred on the bond between a mother-in-law and daughter-in-law. Conceptualised in collaboration with Talented and directed by Kopal Naithani of Superfly Films, the storytelling will unfold across digital platforms, retail experiences, and immersive brand activations throughout the year.
Reflecting on the creative process, Kopal Naithani added, “Making this film was such a reflective process. We’re so used to running on autopilot and giving everything our all that we don’t even realize the toll it’s taking. The beauty of it really lies in the simplicity…how it only takes one quiet, conscious moment to finally decide to just stop and choose ourselves.”
With ‘Take Your Time’, Forest Essentials reinforces its positioning at the intersection of luxury and tradition, redefining beauty as an unhurried, intentional experience that prioritises presence, balance, and holistic wellbeing.
