Mumbai: Fast-growing AdTech firm Frodoh has announced a strategic partnership with CloudTV Ads, India’s fastest-growing Smart TV OS, to strengthen the connected TV (CTV) advertising ecosystem in India. The collaboration aims to help brands leverage the power of connected devices and reach millions of households consuming content on smart TVs.
With deep expertise in building scalable ad solutions for streaming and smart TV environments, Frodoh will now offer CloudTV’s extensive ad inventory and platform capabilities to its clients. The partnership will enable advertisers to tap into CloudTV’s growing footprint of over 12 million viewers across more than 250 TV brands in India — unlocking access to premium, measurable, and high-impact CTV experiences.
As the audience base continues to fragment across digital platforms, this collaboration bridges the gap between the mass reach of traditional TV and the precision of digital advertising. By combining Frodoh’s advanced CTV capabilities with CloudTV’s robust OS ecosystem, the two companies aim to deliver data-driven, scalable campaigns that enhance brand visibility and engagement.
Speaking on the partnership, Russhabh R Thakkar, Founder and CEO at Frodoh, said, “This collaboration marks an important step in expanding both our and CloudTV’s presence in India’s connected TV ecosystem. We have seen firsthand how CTV advertising can unify fragmented audiences and bring brands closer to where viewers are most engaged on their smart TVs. Together, we are setting the stage for advertisers to explore new levels of visibility and relevance.”
Adding to this, Abhijeet Rajpurohit, COO & Co-Founder, CloudTV, stated, “At CloudTV Ads, our mission is to redefine the Connected TV advertising landscape in India. Partnering with Frodoh amplifies this vision by combining CloudTV’s OS ecosystem with their deep understanding of the CTV demand. Together, CloudTV and Frodoh are not just enhancing access to premium CTV inventory; we’re driving a new era of measurable, high-impact advertising experiences for brands across India.”
The partnership underscores Frodoh’s commitment to shaping the future of television advertising in India. As connected viewing continues to grow rapidly, Frodoh and CloudTV aim to create a sustainable, brand-safe, and data-driven advertising environment that redefines how brands engage with audiences on the big screen.
