Frodoh World had appointed Anurava Biswas as Head of Sales for West and South, tasked with boosting revenue, managing agency partnerships, gaining market share, and enhancing customer relations in these regions. Her appointment is with immediate effect.
Frodoh World, with advanced technology, excels in Connected TV by delivering impactful content experiences for brands on multiple platforms. Its commitment to creating impact in diverse sectors sets it apart.
Arunava, with over 16 years of media industry experience, excelled at revenue generation as Sales Director India at Teads before joining Frodoh World. She was pivotal in growing digital advertising at Teads in the Indian Market and held leadership roles at Bloomberg TV, BBC Global News Limited, and ZEE5, achieving sales targets and market expansion. An adept media sales professional, Arunava significantly boosted top-level revenues.
Speaking on the appointment of Arunava, Shamsuddin Jasani, Strategic Advisor, Frodoh World stated, “We welcome Arunava Biswas to the Frodoh World team. Her experience and strategic insights make her the perfect fit to drive our sales efforts in the West and South. We are confident of the value she will add to our growing portfolio of advertisers and brands.”
Russhabh R Thakkar, Founder and CEO of Frodoh World, further added, “Arunava’s potential and profound understanding of market dynamics are incredible assets to Frodoh World. We are excited to see the new strategies and innovative approaches she will bring to the table. Her appointment marks a significant step in our journey to expand our footprint and deepen customer engagement in these key regions.”
Speaking on her new role Anurava Biswas said, “I am excited and grateful for this opportunity with Frodoh World. Frodoh World brings to the market an exciting proposition unlike any other Adtech firm. I look forward to this new innings and working closely with Russhabh and the team as we steer the company to the next wave of growth.”
