As India lights up for Diwali 2025, brands across industries are adding their own sparkle to the season with campaigns that celebrate kindness, togetherness, and innovation. From fashion that ties good deeds with festive style to films that honour everyday heroes and community spirit, this year’s Diwali campaigns go beyond glitter to strike an emotional chord. Whether it’s KKCL’s soulful debut of Punya – Kiya bhi, Pehna bhi, BookMyShow’s Travis Wali Diwali, or MG Motor’s Directory of Kindness, brands are reimagining festivity through stories that connect tradition, technology, and the timeless joy of giving.
KKCL
Kewal Kiran Clothing Limited (KKCL), the company behind popular brands like Killer, Integriti, LawmanPg3, and Easies, has launched a new festive campaign, “Punya – Kiya bhi, Pehna bhi,” introducing its ethnicwear brand, Punya. The campaign beautifully connects the Indian idea of earning Punya—good karma—through acts of kindness and celebration, with the joy of wearing something meaningful. Conceptualised by Branding Edge, it features three short films portraying touching everyday moments between family and friends, showing that doing good and feeling good can go hand in hand.
BookMyShow
Delhi’s Diwali just got a fiery twist as global music icon Travis Scott brings his CIRCUS MAXIMUS WORLD TOUR to India for the first time. To mark the occasion, BookMyShow Live has launched its festive campaign, ‘Travis Wali Diwali,’ blending India’s cultural rhythm with global music energy. Set in a lively Delhi home, the film captures how today’s youth mix tradition with contemporary flair—think Travis-coded rangolis, cactus-themed décor, and fusion festive fits. With even *Dadi* joining the vibe, the campaign celebrates how young India embraces global beats while staying rooted in festive spirit.
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GM
This Diwali, GM brings festive joy to life with its new digital film featuring popular lifestyle influencer Veenu Kaur. The heartwarming campaign beautifully captures the spirit of togetherness and the magic of innovation that lights up every home.
In the film, Veenu Kaur plays a loving mother preparing her home for Diwali — decorating with GM LED lights, ensuring comfort with GM ceiling fans, and seamlessly managing her festive chores with GM’s smart wireless charger and iron. The narrative gracefully blends everyday innovation with festive emotions, showcasing how GM products are not just part of a home, but a part of every celebration.
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Aashirvaad
This Diwali, Aashirvaad, a household staple brand, celebrates the women who bring every home to life with its festive campaign,“Ghar Layein Aashirvaad.” The campaign pays a heartfelt tribute to mothers, the true light of every household—captured through a beautifully composed music video that portrays how their warmth, care, and quiet strength illuminate every moment of Diwali. It’s her love that brings the family together and truly makes them shine.
Canara Robeco Asset Management Company
Canara Robeco Asset Management Company (CRAMC) has added a musical twist to investor communication with its new Goal SIP campaign. The catchy jingle — “Plan hai sahi, plan hai yahi, Goal SIP karke meri life hai chali” — simplifies goal-based investing through relatable storytelling. Launched across digital platforms, the song captures everyday aspirations like marriage, education, home, and travel, showing how Goal SIP brings clarity and discipline to financial dreams. Blending education with entertainment, the campaign makes mutual fund investing memorable, emotional, and easy to understand.
College Vidya
This Diwali, College Vidya, India’s leading platform for comparing and selecting UGC-approved online universities, is shining a light on equality through education. Its new campaign, “Light for Everyone–A Diwali Story,” is a moving reminder that while Diwali celebrates the victory of light over darkness, millions in India are still waiting for the light of education to reach them. The film reframes the festival’s spirit through an inclusive lens using the simple, universal emotion of a child’s curiosity and a transgender mother’s struggle to make ends meet, to ask a profound question: who really gets to access the light?
SBI Securities
As the festive season of Diwali begins, SBI Securities has launched a new campaign, “#KaroKhudPeInvest”. This initiative offers a unique and resonant story that would be of great interest to the audience/readers.
SBI General Insurance
SBI General Insurance, one of India’s leading general insurers, has launched an animated short film titled ‘Moments of Light’ to celebrate the spirit of Diwali. The 60-second video beautifully captures the warmth, connection, and joy that define the festival of lights. From diyas illuminating homes and vibrant rangolis at doorsteps to laughter-filled family moments and the simple act of sharing sweets, ‘Moments of Light’ evokes the essence of togetherness, hope, and celebration that Diwali embodies.
STAN
STAN, India’s fastest growing social gaming platform backed by Google, has announced its ‘Diwali Dhamaka Sale’, a unique festive campaign that seamlessly brings together gaming industry, community and commerce. This initiative is a major step in STAN’s vision to deliver a 360° experience to its users where they intend to combine playing, engagement and smart shopping, all within one digital ecosystem.
Anmol Industries
Anmol Industries, one of India’s leading biscuit manufacturers, has rolled out its latest Diwali campaign under the theme “Iss Diwali Apnao Kuch Naya Aur Banao #HarPalAnmol.” The video campaign celebrates the joy of togetherness and encourages families to embrace new traditions while cherishing relationships that often get overlooked.
Prudent Insurance Brokers
This Diwali, Prudent Insurance Brokers, one of India’s leading insurance broking firms, is illuminating more than just homes through its new festive campaign, “Roshni jo har din saath chale” emphasising that light not only brightens spaces but also nurtures care, safety, and togetherness.
Kalyan Jewellers
This Diwali, Kalyan Jewellers is lighting up homes and hearts across India with a series of vibrant campaigns that celebrate relationships and the joy of gifting, togetherness, and timeless beauty of gold. With an ensemble of India’s biggest stars — Amitabh Bachchan, Nagarjuna, Prabhu Ganesan, Shiva Rajkumar, Janhvi Kapoor, Kriti Sanon, Kalyani Priyadarshan and Sreeleela — the brand’s Diwali films capture intimate moments of connection that make the festival truly special.
Bank of Baroda
Bank of Baroda (Bank), a public sector bank, has launched two new television commercials (TVC) on the occasion of Diwali under its festive theme “BOB Ke Sang Tyohaar Ki Umang”. Together, these films capture the essence of Diwali – the joy of giving & spreading light beyond one’s own home and celebrating new beginnings, milestones & the pursuit of dreams.
Casagrand
Casagrand has launched its week-long festive campaign ‘Cracker Deal’ this Diwali, turning homebuying into a celebration of joy and surprises. Homebuyers booking a Casagrand property in Chennai, Bengaluru, or Hyderabad until October 20 can spin the Diwali Special Wheel to win assured gifts such as gold coins, Smart TVs, refrigerators, and air conditioners. The offer spans homes priced between ₹50 lakh and ₹4.35 crore, ensuring every buyer gets a festive reward. Visitors to Casagrand sites will also receive special Diwali goodies.
McCain
McCain Foods India launches its heartwarming Diwali ‘Jugalbandi’ campaign, created and conceptualised by Schbang. The campaign features the Queen of Indian Pop, Usha Uthup, her daughter Anjali, and grandson in a delightful musical collaboration that showcases how McCain snacks bridge generational differences during festive celebrations.
Shriram Finance
This Diwali, Shriram Finance’s #DeshKaDriver campaign pays tribute to India’s truck drivers — the unsung heroes who keep the nation moving while staying miles away from home. Conceptualised by Tonic Worldwide, the film beautifully captures a father watching his daughter’s rangoli over a video call, his
pride mixed with longing, until his young helper decorates their truck with lights, turning the highway into a moving Diwali celebration filled with warmth
and belonging.
Inorbit Malls
This Diwali, Inorbit Malls invites India to celebrate more than just lights, shopping, and festivities. With its heartwarming 2025 digital campaign, ‘Reflections of Joy’, Inorbit transforms its spaces into living canvases of memories, connections, and shared happiness, a place where generations come together to relive the joy of togetherness.
JSW MG Motor India
This Diwali, JSW MG Motor India is celebrating the spirit of kindness and community with its ‘Directory of Kindness’ initiative — a crowdsourced map that highlights local vendors, artisans, and service providers who keep festive traditions alive. Rooted in the brand’s belief that progress must stay human at heart, the campaign honours the potters, mithaiwalas, and shopkeepers who make festivals meaningful through everyday connections and acts of generosity.
The Muthoot Group
This Diwali, The Muthoot Group has unveiled a deeply moving brand film celebrating the courage, sacrifice and unwavering spirit of India’s armed forces. The film tells the story of three soldiers returning home for Diwali, capturing themes of remembrance, brotherhood and togetherness that reflect the values of both the soldiers and The Muthoot Group.
