As the festive season unfolds, brands across India are launching creative campaigns that capture the spirit of celebration, joy, and meaningful connections. From cinematic storytelling and culinary delights to heritage-inspired artistry and self-expression, these initiatives highlight how brands are bringing communities, families, and individuals closer during the most joyous time of the year. Here’s a look at some standout campaigns making waves this season.
Oppo India
OPPO India has launched its festive campaign ‘Tum Jagmagao’, featuring Ranbir Kapoor and Jitendra Kumar. The film celebrates the inner glow of Diwali, highlighting honest, unfiltered moments beyond the hustle.Opening with Ranbir’s hurried festive visit to his childhood home, the story unfolds through lost baggage, nostalgic corners, and cherished friendships, reminding him that true joy lies within. Blending cinematic storytelling with OPPO’s philosophy of empowering meaningful connections, the campaign runs across social channels and select OTT platforms.
Godrej Yummiez
Godrej Yummiez, the ready-to-cook frozen foods brand from Godrej Foods Ltd, has launched Korean Style Chicken Meatballs just in time for the festive season. To mark the launch, the brand has partnered with Chef Anahita Dhondy for a two-part digital video series showcasing quick, versatile festive recipes. Blending tradition with global flavours, the new offering brings the spicy-sweet taste of Korea to Indian kitchens—delivering convenience, protein, and authentic flavour without compromise. Yummiez positions itself as the perfect festive companion, enriching gatherings with taste and ease.
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McDonald’s India’s (North and East)
Jaypore
Jaypore, India’s artisanal lifestyle brand under Aditya Birla Fashion and Retail Ltd., celebrates the festive season with ‘Threads of Light’, a cinematic campaign honoring fire as a symbol of inner strength, heritage, and the creativity of women. The film features four inspiring women, each representing a unique facet of resilience and artistry. Actor and artist Shefali Shah brings depth and grace; singer-songwriter and educator Bindu Subramaniam embodies the harmony of tradition and modernity; Dr. Gita Prakash, former Army doctor and model, symbolizes courage and reinvention; and designer Anju Modi reflects devotion to craft. Together, they illuminate the timeless spirit of India’s heritage through their strength and creativity.
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Crocs
Crocs, the global footwear brand known for comfort and self-expression, kicks off the festive season with its ‘Share the Joy’ campaign. Led by global ambassador Rashmika Mandanna, the campaign celebrates spontaneous moments of laughter, shared experiences, and unique personalities. Set to the nostalgic tune of “Yaar Bina Chain,” Rashmika is joined by Gen Z creators John, Yashraj, Akshara Shivakumar, Kunal Bhosle, Noharika Gangaramany, and Laxmi Shetty, bringing energy, flair, and playful chaos to the screen.
Trackon Express
Trackon Express, a logistics and courier service provider, has launched a special Diwali Campaign for Retail customers, running from 22nd September to 23rd October 2025. During this festive period, customers can avail a flat 18% discount on sending gifts, sweets, and festive essentials to loved ones across India. The initiative aims to make spreading joy and togetherness this Diwali easier, more meaningful, and more affordable.
The Face Shop
The Face Shop, Korea’s leading skincare brand, has launched its new campaign Glow Insurance with brand ambassador Khushi Kapoor. Positioned as the ultimate bridal skincare partner, the campaign highlights how brides-to-be can protect their glow through the hectic, joyous wedding season. Portraying a supportive bridesmaid, Khushi Kapoor introduces The Face Shop’s Bridal Glow Kit, designed to restore, preserve, and maintain radiant skin amidst the stress, late nights, and endless ceremonies of wedding preparations.
Schneider Electric
Schneider Electric, a global leader in energy management and automation, has launched the festive edition of its acclaimed ‘Bring Home the Smart’ campaign, designed to inspire consumers to upgrade their homes with intelligent solutions while celebrating the spirit of the season.
The campaign highlights a range of smart home innovations, from Miluz Zeta switches with AQI indicators and voltage surge protection to USB A+C sockets and the Wiser Smart Home Automation range, enabling consumers to create connected, safe, and energy-efficient homes.
