Mumbai: Beverage company Parle Agro is looking to make this summer “Too much Fun” once again with the launch of its latest campaign for their flagship brand, Frooti. Featuring brand ambassador, Alia Bhatt, the campaign aims to quench the thirst for fun amongst consumers. At the heart of this campaign lies the notion that fun is for everyone and what better way to experience it than with the taste of Frooti.
The campaign comprises of two ad films thatlook to narrate how Frooti seamlessly integrates fun into the lives of consumers. It revolves around the idea that each sip of Frooti is a moment of fun. In the first ad film, ‘Too much fun’, Bhatt is seen surrounded by adorable miniature friends from the Frooti world, all craving for a sip of the beverage. The second film depicts her transforming a micro boredom moment of waiting on a call into a mischievous fun moment, triggered by a sip of Frooti. Through this TVC, the brand also looks to highlight the tiffin-friendly size of the mini Rs. 5 Frooti pack with the tagline, “Choti Frooti, Bada Fun.”
The Frooti campaign has been rolled out across various platforms, spanning TV, OTT, Digital and Outdoor. The TVCs have been launched with the start of the Twenty20 cricket league the IPL. The brand intends to leverage the reach and visibility generated by major events through this strategy.
Ankit Kapoor, Head marketing, head international business Parle Agro said, “Frooti has always been an iconic brand that has added billions of moments of Fun amongst consumers across ages. It isn’t just a beverage; it’s a trigger for innocent mischief. Fun is not just an element of our campaign; it’s our driving force. With Frooti, we aim to continuously trigger moments of fun in the lives of our consumers. By leveraging Alia Bhatt’s infectious energy and charm, we’re confident that both the ad films will strike a chord with our audience and inspire them to have fun with every sip of fresh n juicy Frooti.”
Nadia Chauhan joint MD Parle Agro said, “In Parle Agro, we don’t just follow trends; we set them. As pioneers in the beverage industry, we’ve built a legacy of innovation and iconic brands, constantly raising the bar for quality and creativity. Our relentless pursuit of innovation, coupled with our penchant for risk-taking and industry disruption, fuels our passion for the ever-evolving beverage sector. With our summer campaign featuring Alia Bhatt enjoying Frooti, we’re not just promoting a product; we’re igniting a movement of joy and refreshment. This campaign symbolizes our confidence in Frooti’s potential and signifies a significant milestone in our journey of growth and success. Beyond achieving mere success, our aim is to redefine the beverage industry landscape, setting new standards for innovation and quality. Together, we’re not just shaping the future of beverages; we’re revolutionizing it, one delightful sip at a time.”
Watch Frooti’s two new ad films below:
YT link 1 –
YT link 2 –
