Medical technology and healthcare solutions provider FUJIFILM India has announced the appointment of actor and survivor Sonali Bendre as brand ambassador for its breast cancer screening advocacy.
Bendre triumphing over the disease and raising awareness while supporting others aligns with FUJIFILM India’s healthcare business’ mission. With her personal experience, she becomes an apt advocate for early detection, proactive healthcare and well-being of the individuals and communities, according to the company.
FUJIFILM India has in its fold ‘Amulet Innovality’, which claims to provide accurate diagnoses enabling timely interventions.
Koji Wada, Managing Director, FUJIFILM India, said, “We are honoured to have Sonali Bendre as our brand ambassador for the breast cancer screening advocacy of our Healthcare Business. Her extraordinary fight against cancer and then coming out of it as a warrior serves as a beacon of hope, resilience, and unwavering determination. Through this partnership, we aim to amplify our message of early detection and provide accessible healthcare solutions to women across the nation. At FUJIFILM India, we understand that delivering cutting-edge technologies and advanced medical products is not our sole responsibility as a pioneer in the industry but advocating awareness is equally important.”
Bendre said, “I am honoured to join FUJIFILM India Healthcare Business in their mission to raise awareness of women’s health issues by advocating for breast cancer screening. This cause is deeply personal to me since I have witnessed firsthand the critical importance of early detection and the life-saving impact of modern imaging technologies. My personal experience has motivated me to play an active role in the battle against unnecessary loss of life owing to delayed detection. I look forward to working together to raise awareness, eliminate hurdles, and most importantly, empower women to prioritize and take charge of their health.”
Chander Shekhar Sibal – Senior Vice President & Head of Healthcare Business, FUJIFILM India, said, “It is very essential to reach women from every echelon of society and make them aware of the health issues and their consequences. Through Sonali Bendre’s inspiring journey, our goal is to motivate, educate, and empower women to embrace preventive measures, seek timely screenings, and conquer any challenges they may face. FUJIFILM India Healthcare Business is known to bring revolutionary technologies in transforming the dynamics of medical imaging and the healthcare industry. With this collaboration, we will embark on a journey to revolutionise the awareness factor as well.”
Through the collaboration, FUJIFILM India intends to spread awareness and motivate women from all walks of life to prioritise health and remove the taboo surrounding curable cancers.
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