Airtel has unveiled a new campaign focused on promoting its family plans by redefining the concept of “family” into families we are born into and to the families we choose.
The Airtel Family Plan has been designed to account for the ever-evolving concept of family in India today. The company stated that the plan applies both to the families we are born into and to the families we choose – our friends, colleagues, etc.
Available at two price points, the plan also takes away the hassles of multiple payments by clubbing all connections into one bill.
Speaking about the plan, Shashwat Sharma, Director Consumer Business, Bharti Airtel, said, “At Airtel, we are on a mission to solve customer problems and offer them simplified yet value for money propositions. With the launch of affordable postpaid family plans, we have now made it simple for customers to upgrade to postpaid and get convenience of a single bill for their entire family, no matter big or small. Our plans also come loaded with a host of benefits including unlimited 5G data at no extra cost.”
Speaking about the creative thought behind the campaign, Pallavi Chakravarti, Founder & CCO, Fundamental, said, “The term family means many more things to us today than it did earlier. And that’s just the thread we pulled at to bring the Airtel Family Plan proposition to life. We didn’t have to look too far to hit upon an insight that matched the offering perfectly. Friends are like family – we’ve all rolled our eyes at that person in the group who is dimaag se dadaji, we’ve all been grateful for pals who are more like siblings – that’s the truth we worked with. We’re sure people will relate and realise that the Airtel Family Plan is actually the best bet for every type of family.”
The campaign produced by Equinox Films went live recently.
Watch the film here:
Feedback: [email protected]
